Ideas for better dealership phones.
Practical reading for GMs, sales managers and service directors on what happens when your phones ring.
Most “appointments” aren’t appointments
We mystery-shop over 1,000 dealership calls a month. Untrained reps set a firm day-and-time appointment about 10% of the time; trained reps about 40%. Here’s what that gap costs.
The True Cost Of How Your Fixed Operations Phones Are Being Handled – And How To Fix It Now
Nearly 3 out of 4 calls to dealerships route to fixed ops, and in 2018 only about half of bookable appointments were actually set by service departments. In parts…
How To Massively Increase The ROI On Your Dealership’s Phone Tracking System
Dealerships often suffer the most along the last few feet of their marketing funnels. A large fraction of the dollars spent at the top end of the funnel, often on…
You Can’t Fix What You Don’t Measure
Automotive sales managers are often promoted for their sales skills, then left to learn the numbers on the fly. Why measuring your phones is the first step to fixing them.
Why “Putting Your Hands On The Vehicle” Is Costing You Sales
There’s a big difference between having sound fundamentals and being too stubborn to adapt to a changing landscape. Fundamentals, by definition, are old. Time-tested.…
5 Ways To Instantly Improve Your Customers’ Phone Experience
It’s a different world getting to call dozens and dozens of dealerships each day. Vendors get to hear the many different ways dealerships handle their inbound calls, and…
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