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The True Cost Of How Your Fixed Operations Phones Are Being Handled – And How To Fix It Now

by Brian Kidder | Mar 4, 2020 | Automotive BDC Training, Automotive Phone Training

The True Cost Of How Your Fixed Operations Phones Are Being Handled – And How To Fix It Now   Brian Kidder, Marketing Director 4 March 2020 Nearly 3 out of 4 calls to dealerships route to fixed ops, and in 2018 only about half of bookable appointments were...

How To Massively Increase The ROI On Your Dealership’s Phone Tracking System

by Brian Kidder | Nov 12, 2019 | Educational

The Bottom Of The Sales Funnel Is Where 90% Of The Sales Opportunities Leak Out Dealerships often suffer the most along the last few feet of their marketing funnels. A large fraction of the dollars spent at the top end of the funnel, often on advertising, marketing...

by Brian Kidder | Nov 6, 2019 | Uncategorized

How To Train Your Staff...

Tips For Car Sales People For Setting Better Appointments

by Brian Kidder | Sep 13, 2019 | Automotive Phone Training, Video

...
You Can’t Fix What You Don’t Measure

You Can’t Fix What You Don’t Measure

by Brian Kidder | Sep 10, 2019 | Automotive Phone Training

You Can’t Fix What You Don’t Measure Brian Kidder 09 September, 2019 Automotive sales managers are a different breed, in many ways. They often have been promoted for their sales acumen, and have had to learn the management-of-people and business aspects of...
Why “Putting Your Hands On The Vehicle” Is Costing You Sales

Why “Putting Your Hands On The Vehicle” Is Costing You Sales

by Brian Kidder | Aug 27, 2019 | Automotive Phone Training

Why “Putting Your Hands On The Vehicle” Is Costing You Sales  Brian Kidder 27 August 2019 There’s a big difference between having sound fundamentals and being too stubborn to adapt to a changing landscape. Fundamentals, by definition, are old. Time-tested. Beware the...
5 Ways To Instantly Improve Your Customers’ Phone Experience

5 Ways To Instantly Improve Your Customers’ Phone Experience

by Brian Kidder | Aug 23, 2019 | Automotive Phone Training

5 Ways To Instantly Improve Your Customers’ Phone Experience Brian Kidder It’s a different world getting to call dozens and dozens of dealerships each day. Vendors get to hear the many different ways dealerships handle their inbound calls, and they range from...

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At CMS, we specialize in training auto dealership personnel to maximize their professionalism and effectiveness when handling the customer’s first point of contact with the dealership: the phone.

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