by Brian Kidder | Mar 4, 2020 | Automotive BDC Training, Automotive Phone Training
The True Cost Of How Your Fixed Operations Phones Are Being Handled – And How To Fix It Now Brian Kidder, Marketing Director 4 March 2020 Nearly 3 out of 4 calls to dealerships route to fixed ops, and in 2018 only about half of bookable appointments were...
by Brian Kidder | Nov 12, 2019 | Educational
The Bottom Of The Sales Funnel Is Where 90% Of The Sales Opportunities Leak Out Dealerships often suffer the most along the last few feet of their marketing funnels. A large fraction of the dollars spent at the top end of the funnel, often on advertising, marketing...
by Brian Kidder | Nov 6, 2019 | Uncategorized
How To Train Your Staff...
by Brian Kidder | Sep 10, 2019 | Automotive Phone Training
You Can’t Fix What You Don’t Measure Brian Kidder 09 September, 2019 Automotive sales managers are a different breed, in many ways. They often have been promoted for their sales acumen, and have had to learn the management-of-people and business aspects of...
by Brian Kidder | Aug 27, 2019 | Automotive Phone Training
Why “Putting Your Hands On The Vehicle” Is Costing You Sales Brian Kidder 27 August 2019 There’s a big difference between having sound fundamentals and being too stubborn to adapt to a changing landscape. Fundamentals, by definition, are old. Time-tested. Beware the...
by Brian Kidder | Aug 23, 2019 | Automotive Phone Training
5 Ways To Instantly Improve Your Customers’ Phone Experience Brian Kidder It’s a different world getting to call dozens and dozens of dealerships each day. Vendors get to hear the many different ways dealerships handle their inbound calls, and they range from...
