CALL 1-800-987-1156
AND LET US FIX YOUR PHONES
We Don’t Train Your Team — We Change Their Behavior on the Phone
Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.
15 minutes a week changes behavior. 2 days a year does not.
TAKE THE FIRST STEP NOW!
15-minute weekly 1-on-1 coaching (not one-time events)
Structured process — not scripts
Real call reviews with your managers
4.9-star rated by dealerships nationwide
GOOGLE REVIEWS
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Absolutely great training program from these guys! The entire staff is extremely friendly and helpful! The tools that they give you and help you practice with have helped me drastically improve my phone interactions with customers, from information gathering, to objection handling and setting appointments. Thank you!
Lennon Da Hora1/07/2020 -
I’ve been in the auto sales business for 11 years and have trained with a number of companies, but CMS really stands out. The team is personable, professional, and genuinely invested in your success. They give you a solid structure to handle any type of call while keeping it natural and customer-focused, making it much easier to guide conversations toward setting appointments. Big kudos to the trainers for such a great experience!
Frederick Marquis4/08/2026 -
I Have Been In Phone Training with This Company for a Few Months. I Can Tell its making a Difference in the Way That I Answer/Control The Calls with My Customers. All of the Trainers have Been Great! Kim Was My Trainer today and Was Very Attentive to Help with any questions I Have.
Bennett Cobban5/24/2022 -
Over the course of doing this phone training I have found it most helpful with nailing down appointments for my place of employment. It has made my phone calls easier to handle and take control of the conversation. Also the girls that I have trained with have been great. They are tentative and helpful in any of my questions ot concerns. Two thumbs up!
Victoria Rivers1/27/2021 -
Phone Training has really helped me overcome real life objections I get on a daily basis. Doing it only once every week makes the transition into learning new steps super easy and it becomes normal.
A Google User9/03/2020 -
Coral is by far their best trainer! She effectively communicates where you go wrong and how to correct it. She's kind and courteous on the phone, and takes the time to make the training fun and enjoyable. Highly recommend others to partake in this training!
Brian Raub5/14/2019 -
I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.
A Google User3/08/2021 -
This training has helped me out a lot and has helped me boost my confidence when talking to customers
Lissa Urbaez4/01/2026 -
I have recently gotten into a sales job with zero experience. This training with CMS has been amazing. The staff is very professional, and has great feedback. They are very on top of it, by giving you follow up and courtesy calls to remind you to get your training done. They have a very smooth and efficient training process that helps you build up the confidence slowly, instead of throwing you in the deep end. I am very pleased with their training process.
Grant Johnson1/11/2021 -
Extremely nice and professional staff! Many different training scenarios for all levels of experience
Carolyn Rainville8/13/2021 -
I love the training, the individuals are so nice and make it fun! Not to mention that this does help you set more appointments. Thanks for helping me become a better salesman!
Jarvion Franklin3/23/2021 -
The dealership I work for uses CMS as a phone training vendor and the experience has been absolutely wonderful, all of the trainers are very kind and helpful and all of the feed back is great and has definitely helped me improve in my day to day work interactions.
Richard Wilson5/08/2026 -
Customer Management Systems has really helped me own the phone when having conversations with customers, I feel more confidant and setting more firm appointments while gaining the trust of customers. We absolutely love Ryan and Taylor and always feel excited to get our next phone call after doing our weekly training. Great people! Great company!
Melissa Gibbs9/04/2019 -
Phone Training has really helped me overcome real life objections I get on a daily basis. Doing it only once every week makes the transition into learning new steps super easy and it becomes normal.
Jaylen Lipp9/03/2020 -
Powerful tools to maximize effective appointment setting skills and drive customers from the phone to the showroom!!
Josh Breen8/24/2020 -
Our new GM came with the idea of phone training and I honestly doubted that it would be of benefit at first. Then I actually started implementing the training on all phone ups until I got so good at it, I started getting a lot more people in over the phone which led to more sales.
I also thought that I could do the same not only in phone calls, but with Facebook Market Place texts and it also worked perfect!
Casey Johnson and Jessica Ryan to be specific are amazing!
Ziad Ghanem2/08/2024 -
Amazing Phone Training, agents are personable & give great feedback and instruction while helping you learn the best uses to set appointments! Once a week for 20 minutes to enhance your appointments for your whole team is a great deal! I highly recommend to businesses!
Alysia Defreitas8/31/2020 -
All the conversations are great! So helpful and has helped me to become more confident on the phone. Looking forward to my next training script! Thanks to all of you!
Alison Moynihan6/13/2022 -
The Training that is provided to me and the Amazing Group of people behind all the training have helped me tremendously. I am able to be more comfortable in my ability to make those appointments. It gives me the confidence that is needed to be in the business! DJ is an awesome mentor and he is Great at what he does!
Rhonda Velador11/14/2019 -
As with all training systems people gather different bits of knowledge and wisdom from them. I started in car sales 6 months ago from the time this review was written. What this training has done for me (I am on week 13) is increase my confidence overall on the phone. It has helped my transitions from information gathering to appointment setting and objection handling better. The ladies are always kind and fun to work with. I have sat and laughed for 5 minutes during one of the calls and it has been a joy to work with CMS!
Levi Metzger7/18/2023 -
We are so blessed to have this phone training! The girls have honestly helped me with my confidence on the phone as well as helping me to take control of the conversation. Shout out to Taylor and Jamie! You have both helped me come out of my shell! My appointments have DOUBLED!!
Amber Bender10/11/2019 -
Absolutely love this phone training. It has really helped my phone skills in a lot of ways especially overcoming objections from a customer. I have used my trainer Belle, 3 times and she has been great. She explains everything very well start to finish.
kimberlyn lowe12/16/2019 -
Trainers are awesome. Lauren is great. Been in the auto business 30 years and have done other programs but none as easy to actually implement into daily practice and see great results. Highly recommend!
Jeff Henderson1/04/2022 -
I enrolled in this program a green salesman and just a few weeks into it I am a selling machine! This will change your career for the better! The staff is so friendly and understanding. Taylor (probably is not her real name) helped me break out of my shell and step up my enthusiasm!!!
Daniel Pruitt7/24/2019 -
I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!
Branden velazquez10/16/2020 -
I have participated in phone training for 17 weeks now, and the knowledge I’ve gained has been invaluable. It has not only improved my phone conversations but has also helped me greatly with texting and email communications. I would highly recommend this course to anyone, whether they are a beginner or an experienced sales professional.
Dan Gough6/30/2026 -
Awesome Staff !!! - was able to better refined and focus the time I spend on the phones with Great Results
A Google User9/03/2020 -
Starting out, I honestly thought I knew all there was to know about something as easy as answering the phone. After a couple sessions with Jamie, I realized I had A LOT to learn. With short sessions that really key in on specific points and with her AMAZING guidance, I don't dread learning new styles of appointment setting, gaining and keeping control of conversations and all around getting the correct information from every customer. She also asks if I have any questions or if I've ran into any specific situations that I didn't have an answer for. Really takes the time to get to know you and has helped my appointment setting rate over 50%. Thanks again Jamie, I really do appreciate it!
A Google User7/24/2020 -
The phone training has been very helpful and easy to follow. It gave me practical techniques for communicating with customers more confidently and professionally. I learned how to build rapport, ask the right questions, handle objections, and keep conversations focused. The training was engaging, and I can already apply what I learned to improve my customer interactions. Overall, it is a valuable experience that has made me feel more prepared and effective on the phone.
Judith Muniz6/30/2026 -
I have been completing training with CMS for months now and I think they have down an amazing job in their critiques and strategies to help build my phone communication skills. I believe it has helped me better handle customers on the phone as well as set more appointments.
Hayley Hamilton8/13/2021 -
This is a great form of training. I do very well in sales and never realized how much I was leaving on the table by not asking for the appointment. Something that is as simple as that and benefits me and my customers.
Awesome!!!!!!
brandon blair2/04/2020 -
I have never had a Dealership Job in Sales so when I started, I did not know how to get the customers in the dealership, this training has helped me in many ways! I use it daily when I get stuck in a conversation or when it becomes complicated. HIGHLY RECOMMENDED. Thank you Walsh Honda for getting us the training we needed to become better.
Sarah Hammonds3/15/2023 -
BIG FAN - totally new to sales and my dealership set us up with CMS.
The ladies are awesome!!
Every time, helpful, encouraging and making sure I get it right.
VERY real world applicable training!
Michael David's Honda page b8/29/2019 -
Using this company as a training method for making sales calls has helped considerably. Some of the trainers give very honest feedback, but some almost seem like they’re afraid to offend when I call in, but it is reflected in the scores they give instead. Overall a very positive experience. I was skeptical at first but phone calls have become was easier since I started using the scripts.
Tyler Schreifels8/21/2019 -
I click to schedule my training session. I grab a cup of coffee and they call and here we go! Everyone has been great to work with. I just finished a training session with Layney and she handles things very professional and serious but fun and learn all at the same time. I have worked with Kim, Sarah, Michelle, LeAnn, etc. They have all been a joy and relaxing to work with. Great teachers, instructors, pleasant, and yes even fun! I even kind of look forward to it every week. LOL Happy Holidays!!!!
Polly Applebury12/09/2021 -
I've really enjoyed the weekly phone training with Customer Management Systems. The sessions are engaging, practical, and full of tips that I can apply immediately in my customer conversations. I've gained confidence on the phone and have seen a positive impact on my results. Highly recommend!
Carissa Haraczka6/08/2026 -
Awesome Staff !!! - was able to better refined and focus the time I spend on the phones with Great Results
Jeff Cuthbert9/03/2020 -
Customer Management Systems has been great! They have taught me many great word tracks that I use everyday now. I have seen my appointment numbers increase every month since we started their training. Everybody on the phone is always super nice and professional.
Taylor Carlson4/09/2026 -
Fantastic training today with Layney! The more they work with me, the better I feel I am getting! Thanks again!
Eric Cody12/08/2021 -
Have helped me tremendously with working on the phone. They have an excellent structure and work well with coaching you. I am new to car sales and have increased sales over the phone/setting appointments since I started training with them.
Dustin Marteney10/18/2023 -
The phone training provided has been a great help. The role playing has prepared me for a myriad of situations. I constantly find myself subconsciously utilizing the techniques taught.
Ryan6/02/2026 -
From Eide Subaru, ND. Thank you for helping me improve my phone skills appreciate all the help from the team. would recommend to any business!
Derek Chase4/16/2026 -
Michelle with customer management systems is amazing! Training with Michelle at CMS has greatly improved my phone skills for any type of inbound calls. These trainings not only have helped me set more appointments but has also increased my sales revenue as well. Thank you!
Eric R2/05/2022 -
I have personally seen an increase in my success because of Customer Management Systems. The staff are all highly professional. Their service stands above and beyond the rest. If you are not using their service you are truly missing out on your own success. I highly recommend Customer Management Systems.
AJ Lamb8/04/2020 -
Every week I feel myself getting more comfortable and confident on the phones. The consistent role‑plays and familiar scripts make it easy to navigate conversations, stay in control, and handle objections that used to throw me off. What used to feel challenging now feels natural, and I can hear the improvement in my tone, pacing, and confidence. This training is helping me sharpen my skills, strengthen my communication, and show up better for every customer I talk to.
Roberto Ramirez6/30/2026 -
We’ve been training with them for about 12 weeks now and the experience has been great so far!! Kara is by far my fave, she has a way of making you relax and allowing us to be ourselves which is great!! Keep up the good work Kara!!
John Mccurren4/13/2020 -
Phone training team was awesome today!! Thank you.
Francis Ping4/10/2025 -
Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.
A Google User9/11/2020 -
Ladies are absolutely amazing at helping you get better not only to set appointments but customer service overall! Great feedback on every phone call training. Definitely make my day!
Andrey Shichanin2/28/2022 -
In the very beginning I wasn't sure if this was for me but after several weeks of training I have changed my mind. I have to say that once you put your mind to it the program works. I enjoy working with Jamie she makes the training process easy. Thanks Jamie
Julius Resnik3/10/2020
Our Phone Training Slots
For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.