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We Don’t Train Your Team — We Change Their Behavior on the Phone

Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.

15 minutes a week changes behavior. 2 days a year does not.

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15-minute weekly 1-on-1 coaching (not one-time events)

Structured process — not scripts 

Real call reviews with your managers

4.9-star rated by dealerships nationwide

GOOGLE REVIEWS

  • Being new to BDC sales, this training is extremely helpful. Coral has a very patient and calming personality and explains the various parts of the script and why it works. I tend to go off script at times and Coral gently pulls me back to the script. I'm looking forward to future training calls. This is definitely working! Thank you so much!

    Tara Dojan Avatar
    Tara Dojan
    5/16/2019
  • CMS is an excellent option for dealership phone training. Their trainers offer relevant, bite-sized training sessions that will absolutely make your sales staff more effective when dealing with customers on the phone. Their approach is extremely effective and their trainers are top notch. I have worked with Jaime for several weeks and can not speak highly enough of her sessions, really good stuff!

    John Johnson Avatar
    John Johnson
    1/16/2020
  • The staff is polite and courteous of a salesperson's time, and very professional in their technique. I have learned over my weeks of training that it is never too late to from others how to be more effective in communicating with customers. Customer Management Systems has certainly helped me in this regard. I would heartily recommend them.

    Jim Long Avatar
    Jim Long
    8/24/2021
  • I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!

    A Google User Avatar
    A Google User
    9/11/2020
  • I have been doing the phone training for a short time and the trainers are awesome, they explain what we will be going over and let you know what they think you need to practice on. The training is a lot of what my BDC Manager has trained me on, just the wording is a little different. I have applied the training that I am receiving to incoming calls and follow up's with other customers and I feel that it is well worth it. It is so good to know that I work for a company that wants to invest in myself to make be a better part of the team.

    Kimberly Talbert Avatar
    Kimberly Talbert
    1/10/2023
  • Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.

    A Google User Avatar
    A Google User
    9/11/2020
  • The best phone training experience ever. All of the trainers do an exceptional job guiding you to improving weekly. I'd like to specifically thank Jamie- she is phenomenal!

    Erick Matthew Avatar
    Erick Matthew
    11/11/2019
  • I click to schedule my training session. I grab a cup of coffee and they call and here we go! Everyone has been great to work with. I just finished a training session with Layney and she handles things very professional and serious but fun and learn all at the same time. I have worked with Kim, Sarah, Michelle, LeAnn, etc. They have all been a joy and relaxing to work with. Great teachers, instructors, pleasant, and yes even fun! I even kind of look forward to it every week. LOL Happy Holidays!!!!

    Polly Applebury Avatar
    Polly Applebury
    12/09/2021
  • I enrolled in this program a green salesman and just a few weeks into it I am a selling machine! This will change your career for the better! The staff is so friendly and understanding. Taylor (probably is not her real name) helped me break out of my shell and step up my enthusiasm!!!

    Daniel Pruitt Avatar
    Daniel Pruitt
    7/24/2019
  • Great training team! The staff is friendly and professional but still makes a point to keep it relaxed and answers all questions asked. has taught some really great transition phrases and helps with overcoming objections with customers by providing alternatives. For all first time BDC representatives, this is a great way to help get over the anxiety of talking on the phone.

    Alyson Kilanski Avatar
    Alyson Kilanski
    5/17/2021
  • Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.

    Tyler Walko Avatar
    Tyler Walko
    9/11/2020
  • Michelle with customer management systems is amazing! Training with Michelle at CMS has greatly improved my phone skills for any type of inbound calls. These trainings not only have helped me set more appointments but has also increased my sales revenue as well. Thank you!

    Eric R Avatar
    Eric R
    2/05/2022
  • The CMS phone trainers are total pros, they do an amazing job instructing and guiding you on how to be as effective as possible when on the phone. I've noticed a significant difference in how many appointments I'm able to get over the phone. Highly recommend them to anyone looking to increase their phone skills.

    Alexander Mendoza Avatar
    Alexander Mendoza
    12/09/2019
  • I am a car salesman and I needed some training to help me be more affective in phone calls, And setting appointments.. After a few training sessions with Kara My phone Sales closing rate has gone way up! and has helped my confidence tremendously. I would recommend this training program to anyone in Sales.. Thank you CMS!!

    Chandler Bobbitt Avatar
    Chandler Bobbitt
    8/27/2020
  • Absolutely great training program from these guys! The entire staff is extremely friendly and helpful! The tools that they give you and help you practice with have helped me drastically improve my phone interactions with customers, from information gathering, to objection handling and setting appointments. Thank you!

    Lennon Da Hora Avatar
    Lennon Da Hora
    1/07/2020
  • I love the training, the individuals are so nice and make it fun! Not to mention that this does help you set more appointments. Thanks for helping me become a better salesman!

    Jarvion Franklin Avatar
    Jarvion Franklin
    3/23/2021
  • CMS is the best dealership phone training institute! All of there phone trainers are excellent, professional, and have awesome energy. I highly recommend Taylor Dean and Kallista Head they both are encouraging and personable. They make phone training enjoyable. CMS will be sure to help you better lead conversations with customers and gain confidence over the phone.

    Dallas Lee Avatar
    Dallas Lee
    8/23/2023
  • Phone Training has really helped me overcome real life objections I get on a daily basis. Doing it only once every week makes the transition into learning new steps super easy and it becomes normal.

    A Google User Avatar
    A Google User
    9/03/2020
  • Great team to work with and very friendly. Always willing to go above and beyond in helping us with any questions we may have before during or after our sessions. I've personally benefited from this training! Raises all around!!!!

    Dustin Tompkins Avatar
    Dustin Tompkins
    12/08/2022
  • I love the app. Feedback is great and I appreciate their honest opinions. I highly recommend.

    Samuel Turner Avatar
    Samuel Turner
    10/08/2020
  • As with all training systems people gather different bits of knowledge and wisdom from them. I started in car sales 6 months ago from the time this review was written. What this training has done for me (I am on week 13) is increase my confidence overall on the phone. It has helped my transitions from information gathering to appointment setting and objection handling better. The ladies are always kind and fun to work with. I have sat and laughed for 5 minutes during one of the calls and it has been a joy to work with CMS!

    Levi Metzger Avatar
    Levi Metzger
    7/18/2023
  • I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

    Alyssa Estep Avatar
    Alyssa Estep
    3/08/2021
  • This training is great the people who do the training are amazing friendly and helpful and the training itself has help build more confidence when speaking with customers on the phone and turning them into appointments

    George Cada Avatar
    George Cada
    4/02/2026
  • I will start by saying that the phone training is very good! The idea behind it is very clear and I can see how it can lead to setting better appointments. I'm really glad that I had the opportunity to take it and I would HIGHLY recommend it!

    Robert Jones Avatar
    Robert Jones
    2/17/2021
  • This training was super helpful. Definitely increased my confidence both over the phone and in person. Everyone was super duper helpful and provided me with tips and advice on how to get better. I trained with Kalista and Taylor several times and each time was extremely pleasant. I would definitely recommend this training to anyone considering it.

    Jeraldine Beaubrun Avatar
    Jeraldine Beaubrun
    5/04/2023
  • Awesome Staff !!! - was able to better refined and focus the time I spend on the phones with Great Results

    Jeff Cuthbert Avatar
    Jeff Cuthbert
    9/03/2020
  • Since I have started with this training, I have so much confidence answering the phones and staying in control of the call! The staff is great and they are so friendly and helpful! I would highly recommend!

    Sierra Esposito Avatar
    Sierra Esposito
    9/17/2019
  • Ladies are absolutely amazing at helping you get better not only to set appointments but customer service overall! Great feedback on every phone call training. Definitely make my day!

    Andrey Shichanin Avatar
    Andrey Shichanin
    2/28/2022
  • I am having a wonderful experience with CMS training! I have had great experience with my trainer Coral the past two weeks. I was super nervous at first, but then after the first couple tries I can really notice a difference, and now it's a breeze. Highly recommend this phone training!

    Nadiyah Jurado Avatar
    Nadiyah Jurado
    12/19/2019
  • This is one of the best phone trainings I have ever had. I find myself use the material in actual phone calls. The staff there are all top notch and would recommend to any and everyone!

    Jeff Pate Avatar
    Jeff Pate
    2/17/2021
  • Michelle Betancurt is a splendid phone trainer and I would recommend to ONLY go through her. Everyone else is good be she actually cares and WANTS to help you better yourself and makes sure you are doing well! She helped me advance my confidence in the phone training!!!!

    sonny j Avatar
    sonny j
    3/11/2022
  • rebecca was awesome went through everthing step by step and made me feel comfortable thank you rebecca

    bruce nickles Avatar
    bruce nickles
    8/28/2020
  • This program has helped my confidence tremendously with my communication skills when setting an appointment. The more you go over the material, the more efficient & secure your appointments will be! Huge shout out to DJ, Haileigh, & Lauren for all your help. They make you feel as comfortable as possible with the training. Highly recommended!!

    Rebecca Mulhall Avatar
    Rebecca Mulhall
    1/27/2021
  • Extremely nice and professional staff! Many different training scenarios for all levels of experience

    Carolyn Rainville Avatar
    Carolyn Rainville
    8/13/2021
  • The training provided is very effective and efficient. The trainers are very helpful and walk you through everything step by step. Haileigh has been amazing to work with. She is very helpful and doesn't get upset when I mess things up. She is very professional with everything she does. I really enjoy working with her.

    brian mccullough Avatar
    brian mccullough
    1/29/2021
  • Have helped me tremendously with working on the phone. They have an excellent structure and work well with coaching you. I am new to car sales and have increased sales over the phone/setting appointments since I started training with them.

    Dustin Marteney Avatar
    Dustin Marteney
    10/18/2023
  • Customer Management Systems has been great! They have taught me many great word tracks that I use everyday now. I have seen my appointment numbers increase every month since we started their training. Everybody on the phone is always super nice and professional.

    Taylor Carlson Avatar
    Taylor Carlson
    4/09/2026
  • I originally completed the 16 week Incoming Sales course to help with appointment setting and getting more familiar with automotive sales calls. As of today I have also completed the 12 week Outbound Sales course to help me further my phone skills and making sure my customers are taken care of properly. The staff is top notch and always willing to help ensure you get the most out of the courses. The group calls are also helpful as they serve as live critic sessions and help you realize areas you might be missing! All around a great team, and great learning experience!

    Trevor Elliott Avatar
    Trevor Elliott
    6/17/2019
  • We have been using this program for 13 weeks now and it has made a world of difference! It not only helps with your phone word track but your in person word track also. It is a great tool to use and I think everyone should use this to improve! I would give 10 stars but it only let me give 5!! Great job guys! I appreciate all the help!!

    Tyler Parker Avatar
    Tyler Parker
    1/27/2021
  • Using this company as a training method for making sales calls has helped considerably. Some of the trainers give very honest feedback, but some almost seem like they’re afraid to offend when I call in, but it is reflected in the scores they give instead. Overall a very positive experience. I was skeptical at first but phone calls have become was easier since I started using the scripts.

    Tyler Schreifels Avatar
    Tyler Schreifels
    8/21/2019
  • I've been using Customer Management Systems for months now and I love it. It's incredibly beneficial in a multitude of ways. When I'm talking to customers, I now feel so much more ready to handle any issue that arises. All of the phone trainers are very nice and Jamie is absolutely great. She's very professional and makes sure to keep it real, as if you're really talking to an actual customer. I learn so much every time I use it. I definitely recommend CMS to anyone that is even remotely curious. Give it a shot!

    Andrew Dressler Avatar
    Andrew Dressler
    5/02/2019
  • Absolutely amazing, I have been using their phone training program through my place of employment and I actually look forward to doing the training every week. The women I have worked with are absolute joys and I want to be friends with every single one of them. Shoutout to Lauren, Joanna, Asia and Sierra (and another wonderful woman ho unfortunately I forgot to write down the name for). I highly recommend this to anyone in a sales position as I have seen ample improvement already and cannot wait to continue to grow.

    Bryn Gatz Avatar
    Bryn Gatz
    1/13/2023
  • CMS and their word track learning system has been wonderful for understanding the way incoming and outgoing calls are to be handled. The associates at CMS are very wonderful to work with with an expertise of handling questions and overcoming objections. I look forward to talking with them and learning new methods of procedures. Great Stuff!!

    John Mijal Avatar
    John Mijal
    5/25/2022
  • The training staff is always extremely friendly and helpful with questions and concerns! I have learned a lot through the CMS phone training program and highly recommend it!

    Krystal Gancarski Avatar
    Krystal Gancarski
    9/18/2020
  • The best phone training I have had so far. The scripts are practical and easy to follow not to mention, effective. It has really helped me up my game. Sierra is pleasant and detailed-oriented when pointing out my strengths and weaknesses.

    Nestor Caro Avatar
    Nestor Caro
    1/17/2023
  • When my manager decided to go with them for training I was really worried and not looking forward to it, but I've really enjoyed every training exercise I've had. I can tell it's making me a better salesman- I know what to say to objections. It doesn't feel like training- they make it fun and pleasant. Thanks especially to Layney, she really does a professional job. Highly recommend.

    Dawson “James” Ford Avatar
    Dawson “James” Ford
    12/08/2021
  • I have been completing training with CMS for months now and I think they have down an amazing job in their critiques and strategies to help build my phone communication skills. I believe it has helped me better handle customers on the phone as well as set more appointments.

    Hayley Hamilton Avatar
    Hayley Hamilton
    8/13/2021
  • This review is from a trainee point of view. I have been in sales for 3 years and the training from customer management systems is a great tool I use every day, to improve my sales and over all phone skills. Keeps me focused on the true goal of every phone call. The weekly review meetings are a great way to help me to stay sharp and to hold my self accountable.

    Sean Corr Avatar
    Sean Corr
    2/10/2021
  • Great staff, very personable, my last experience with Kim was awesome. Keep up the hard work y'all are doing great. I would recommend this training to anyone in the car business.

    Rocky Stanley Avatar
    Rocky Stanley
    5/28/2022
  • I find the Incoming calls sales training to be extremely useful and relevant in my job. Every word of the script is crafted with the purpose of setting a solid appointment with a potential customer. I highly recommend this training and I look forward to starting the Outgoing Calls Sales training. Thanks so much, Brian Berlinguette

    BRIAN BERLINGUETTE Avatar
    BRIAN BERLINGUETTE
    10/05/2021

Our Phone Training Slots

For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.

PHONE TRAINING SLOTS

 

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FIX YOUR PHONES TODAY.

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