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We Don’t Train Your Team — We Change Their Behavior on the Phone

Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.

15 minutes a week changes behavior. 2 days a year does not.

TAKE THE FIRST STEP NOW!

15-minute weekly 1-on-1 coaching (not one-time events)

Structured process — not scripts 

Real call reviews with your managers

4.9-star rated by dealerships nationwide

GOOGLE REVIEWS

  • This review is from a trainee point of view. I have been in sales for 3 years and the training from customer management systems is a great tool I use every day, to improve my sales and over all phone skills. Keeps me focused on the true goal of every phone call. The weekly review meetings are a great way to help me to stay sharp and to hold my self accountable.

    Sean Corr Avatar
    Sean Corr
    2/10/2021
  • I really enjoyed my training sessions. They were truly helpful ensuring I have the skill sets needed and tweaking things here and there to make me more successful. Michelle and Laney were awesome. I know majority of the time I was paired with Michelle based on when I did my phone training she was always very polite and helpful. I really enjoy my trainings because I truly feel they help and reminds me word tracks to use. Thank you all for your continuous help.

    Arianna Wade Avatar
    Arianna Wade
    3/03/2022
  • Being new to BDC sales, this training is extremely helpful. Coral has a very patient and calming personality and explains the various parts of the script and why it works. I tend to go off script at times and Coral gently pulls me back to the script. I'm looking forward to future training calls. This is definitely working! Thank you so much!

    Tara Dojan Avatar
    Tara Dojan
    5/16/2019
  • I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!

    A Google User Avatar
    A Google User
    9/11/2020
  • Based on the training I have had in just the last 5 weeks, I am seeing a huge improvement in my appointment setting. The trainers are very easy to talk to and give constructive criticism to help you grow as a sales professional. Not only are my phone calls improving, but my demeanor and mindset on the lot has improved.

    Danielle Kroeger Avatar
    Danielle Kroeger
    6/17/2019
  • I have been completing training with CMS for months now and I think they have down an amazing job in their critiques and strategies to help build my phone communication skills. I believe it has helped me better handle customers on the phone as well as set more appointments.

    Hayley Hamilton Avatar
    Hayley Hamilton
    8/13/2021
  • I have always had great experience with phone training and my favorite person to talk to is Jessie. All of them are very attentive and very nice on the phone explaining everything needed. I have been in the business for 15 years and still feel that there are a few things with these scripts that help me with my word track with customers. Thank you!!!

    Tanya Kennedy Avatar
    Tanya Kennedy
    6/29/2022
  • The best phone training I have had so far. The scripts are practical and easy to follow not to mention, effective. It has really helped me up my game. Sierra is pleasant and detailed-oriented when pointing out my strengths and weaknesses.

    Nestor Caro Avatar
    Nestor Caro
    1/17/2023
  • This company must have all of their Trainers on the phone major in Communications. Tiffany Roberts went above and beyond in answering all of my questions and gave me really solid advice on how to become better over the phones and become more comfortable within myself. I would recommend this to anyone that needs a boost with communicating either in their workplace or in general.

    Denton Smith Avatar
    Denton Smith
    2/08/2021
  • Since I have started with this training, I have so much confidence answering the phones and staying in control of the call! The staff is great and they are so friendly and helpful! I would highly recommend!

    Sierra Esposito Avatar
    Sierra Esposito
    9/17/2019
  • Over the course of doing this phone training I have found it most helpful with nailing down appointments for my place of employment. It has made my phone calls easier to handle and take control of the conversation. Also the girls that I have trained with have been great. They are tentative and helpful in any of my questions ot concerns. Two thumbs up!

    Victoria Rivers Avatar
    Victoria Rivers
    1/27/2021
  • For starters each phone training specialist I have had in the past 8 weeks are fantastic and very professional. When your not use to giving out information on the norm over the phone, they encourage you by giving you feedback on how to transition through it. I am grateful for my Company investing in me to go through this phone training. Thank for for keeping it simply simple.

    Emily Polvorosa Avatar
    Emily Polvorosa
    8/25/2020
  • Phone Training has really helped me overcome real life objections I get on a daily basis. Doing it only once every week makes the transition into learning new steps super easy and it becomes normal.

    Jaylen Lipp Avatar
    Jaylen Lipp
    9/03/2020
  • Ladies are absolutely amazing at helping you get better not only to set appointments but customer service overall! Great feedback on every phone call training. Definitely make my day!

    Andrey Shichanin Avatar
    Andrey Shichanin
    2/28/2022
  • I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

    Alyssa Estep Avatar
    Alyssa Estep
    3/08/2021
  • Absolutely love this phone training. It has really helped my phone skills in a lot of ways especially overcoming objections from a customer. I have used my trainer Belle, 3 times and she has been great. She explains everything very well start to finish.

    kimberlyn lowe Avatar
    kimberlyn lowe
    12/16/2019
  • I had a wonderful experience with the phone trainers here! At first I was hesitant and nervous, but after the first 2 calls, I noticed actually how helpful they are! You actually really get into it sometimes, and they feel like real calls with a customer. This has helped me with picking great word choices/rebuttals in some of my current leads! Thank you!

    Paige Grandowski Avatar
    Paige Grandowski
    12/11/2019
  • Amazing Phone Training, agents are personable & give great feedback and instruction while helping you learn the best uses to set appointments! Once a week for 20 minutes to enhance your appointments for your whole team is a great deal! I highly recommend to businesses!

    Alysia Defreitas Avatar
    Alysia Defreitas
    8/31/2020
  • Staff is always professional and very kind! Michelle is my favorite trainer, always has constructive criticism and uplifting words! Has helped me so much in my job!

    Sal Tomlinson Avatar
    Sal Tomlinson
    8/27/2021
  • Michelle with customer management systems is amazing! Training with Michelle at CMS has greatly improved my phone skills for any type of inbound calls. These trainings not only have helped me set more appointments but has also increased my sales revenue as well. Thank you!

    Eric R Avatar
    Eric R
    2/05/2022
  • It’s a great environment, I worked there for 3-4 years and I really enjoyed the experience. The office environment is really welcoming, I hear how people prefer this job than any other competitor due to the friendliness of every employee. Pettiness and gossip is never tolerated making it a safe environment ✨ Like I said no tolerance for anything else than professional adults! the management really cares about employees at this establishment, its like nothing ever seen.

    Kimberlee Koerner Avatar
    Kimberlee Koerner
    5/31/2022
  • CMS and their word track learning system has been wonderful for understanding the way incoming and outgoing calls are to be handled. The associates at CMS are very wonderful to work with with an expertise of handling questions and overcoming objections. I look forward to talking with them and learning new methods of procedures. Great Stuff!!

    John Mijal Avatar
    John Mijal
    5/25/2022
  • The staff is polite and courteous of a salesperson's time, and very professional in their technique. I have learned over my weeks of training that it is never too late to from others how to be more effective in communicating with customers. Customer Management Systems has certainly helped me in this regard. I would heartily recommend them.

    Jim Long Avatar
    Jim Long
    8/24/2021
  • I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!

    Westgate Shared Avatar
    Westgate Shared
    9/11/2020
  • I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!

    Branden velazquez Avatar
    Branden velazquez
    10/16/2020
  • I absolutely love working with Lauren Camarillo . She is a very good trainer she is able to answer my questions and coach me in ways that make sense for me to take control of my conversation. I have been putting the scripts into use and they are working for me. I've been in the car business for 5 years and have never had any training like this before, I HIGHLY recommend it!!

    Oscar Sanchez Avatar
    Oscar Sanchez
    5/07/2021
  • The CMS phone trainers are total pros, they do an amazing job instructing and guiding you on how to be as effective as possible when on the phone. I've noticed a significant difference in how many appointments I'm able to get over the phone. Highly recommend them to anyone looking to increase their phone skills.

    Alexander Mendoza Avatar
    Alexander Mendoza
    12/09/2019
  • Customer Management Systems has helped me become successful and confident when I am on the phone with customers! All the trainers that I have worked with have been great and guided me through the course of my training. Thank you all for your help!

    Panya Konstantinou Avatar
    Panya Konstantinou
    10/05/2021
  • They have been very professional and polite! When first being told we were going to have to go through the training I was apposed to do so, but the interaction with their team has made me enjoy the time and learn a lot! Glad to be able to go through the training process!

    clay womack Avatar
    clay womack
    1/26/2022
  • I'm still new to sales, so I wasn't too confident in my phone skills before this training. Even though we've had only about 7 sessions or so, It's already helped me tremendously with my confidence and getting people in for appointments! They make it easy and aren't judgey at all! Defiantly recommend !

    Fabrice Garon Avatar
    Fabrice Garon
    4/28/2021
  • These people are awesome! If you truly listen and understand what they try to help you understand, you will definitely set more appointments!

    dylan schaaf Avatar
    dylan schaaf
    8/26/2021
  • I Really enjoyed this phone training program. I felt it taught me: How to handle customers that aren't so friendly to deal with and different strategies around it. Special thanks goes out to DJ Williams and his staff for all there help and patience with me through this program. Thank you

    Jen Deleonard Avatar
    Jen Deleonard
    6/13/2022
  • I love the app. Feedback is great and I appreciate their honest opinions. I highly recommend.

    Samuel Turner Avatar
    Samuel Turner
    10/08/2020
  • Working with CMS has greatly assisted me with my incoming phone calls. The training sessions were smooth, helpful, and knowledge filled. Amazing job from everyone I’ve worked with and I thank them greatly!

    Jeramy Marshall Avatar
    Jeramy Marshall
    8/05/2022
  • I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

    A Google User Avatar
    A Google User
    3/08/2021
  • This is an awesome training course. Using the techniques they teach in real life definitely work. I sound more professional and in control of the phone conversation, and you can easily transition into making the appointment!

    Tony Kurdilla II Avatar
    Tony Kurdilla II
    6/17/2019
  • From week 1 to Week 10 I know feel like a pro on the phone and their staff is great to work with and I am learning a life skill that I can apply to all areas to just make myself that much more effective. Highly recommend Jamie and the rest of their calling staff

    Marcelo Ramirez Avatar
    Marcelo Ramirez
    7/10/2019
  • The trainers are great. I have definitely improved my salesmanship due to the training I have received. Also, one trainer specifically, Layney is top notch. She has helped me with additional questions on how to handle low inventory problems that have surfaced as part of the pandemic/ microchip shortage and was able to help guide me along with certain aspects of the training that I had a tough time relating to. I still have a lot more to learn but I have a lot more lessons to go from CMS.

    Sean C Mac Avatar
    Sean C Mac
    12/08/2021
  • The phone training with Ms. Haileigh Atkinson is always wonderful! She always has a great attitude, is very knowledgeable and professional. The phone training has helped me a lot when I speak on the phone with my customers, it makes me feel way more comfortable and prepared for anything that comes my way. I look forward to training with her every week!

    Lauryn Smith Avatar
    Lauryn Smith
    1/27/2021
  • I have definitely seen an improvement of my skill set on the phones. This training has allowed me to stay in control when speaking with a customer and I have definitely set more appointments due to this. I've worked with Janie and she does an excellent job!

    Ralph Saldana Avatar
    Ralph Saldana
    5/15/2019
  • All the conversations are great! So helpful and has helped me to become more confident on the phone. Looking forward to my next training script! Thanks to all of you!

    Alison Moynihan Avatar
    Alison Moynihan
    6/13/2022
  • I am having a wonderful experience with CMS training! I have had great experience with my trainer Coral the past two weeks. I was super nervous at first, but then after the first couple tries I can really notice a difference, and now it's a breeze. Highly recommend this phone training!

    Nadiyah Jurado Avatar
    Nadiyah Jurado
    12/19/2019
  • When my manager decided to go with them for training I was really worried and not looking forward to it, but I've really enjoyed every training exercise I've had. I can tell it's making me a better salesman- I know what to say to objections. It doesn't feel like training- they make it fun and pleasant. Thanks especially to Layney, she really does a professional job. Highly recommend.

    Dawson “James” Ford Avatar
    Dawson “James” Ford
    12/08/2021
  • CMS is the best dealership phone training institute! All of there phone trainers are excellent, professional, and have awesome energy. I highly recommend Taylor Dean and Kallista Head they both are encouraging and personable. They make phone training enjoyable. CMS will be sure to help you better lead conversations with customers and gain confidence over the phone.

    Dallas Lee Avatar
    Dallas Lee
    8/23/2023
  • The training has improved my phone skills, as well as my confidence level, in encouraging customers to come in to our dealership. All of the trainers are wonderful to work with. Thank you!

    S Hullings Avatar
    S Hullings
    11/26/2019
  • There phone training is the absolute best. They take their time to make sure you understand why you are using the necessary steps. They work with you, take time to answer questions, point out all the things you did right and give you recommendations on where to improve. It is a very comfortable training process. Being in sales for over 25 years, I have had numerous phone training classes and this is by far the best and most thorough one I have every had. Anyone in sales should take the opportunity to take this course. Coral, who I dealt with more than once guides you in a very positive manner, takes time to make sure you understand everything and seems to really care that you succeed. She did a great job!! I absolutely recommend this course!!

    JohnDavid Morgan Avatar
    JohnDavid Morgan
    4/29/2019
  • I am a car salesman and I needed some training to help me be more affective in phone calls, And setting appointments.. After a few training sessions with Kara My phone Sales closing rate has gone way up! and has helped my confidence tremendously. I would recommend this training program to anyone in Sales.. Thank you CMS!!

    Chandler Bobbitt Avatar
    Chandler Bobbitt
    8/27/2020
  • Although they're training you to use a script, the operators really know how to tailor the training to fit your business needs and give substantial feedback that is not only effective, but also give good reasoning of why it works.

    As someone who has a degree in Communication Studies, it's easy to see how effective the methods you learn in the training can be effective in controlling the conversation on the phone to make good use of both your time and the customer's time in getting to the point of interest and possibly closing a sale.

    Joey BMW Avatar
    Joey BMW
    5/08/2020
  • By far the best phone training system I have ever worked with. I often work with Sarah and Kara and they have never been anything other than wonderful to work with. Very professional and helpful.

    Lindsey fountain Avatar
    Lindsey fountain
    11/05/2020
  • Great training team! The staff is friendly and professional but still makes a point to keep it relaxed and answers all questions asked. has taught some really great transition phrases and helps with overcoming objections with customers by providing alternatives. For all first time BDC representatives, this is a great way to help get over the anxiety of talking on the phone.

    Alyson Kilanski Avatar
    Alyson Kilanski
    5/17/2021

Our Phone Training Slots

For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.

PHONE TRAINING SLOTS

 

COST EFFECTIVE

Sell more cars with a monthly cost lower than the average gross on one vehicle.

VERSATILE

Train anyone at your dealership using our training slots – sales, service, parts and more.

TURNKEY

We’ll provide you with every piece of the phone training puzzle, while doing all of the heavy lifting.

FIX YOUR PHONES TODAY.

Take the first step to fixing your phones forever.