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AND LET US FIX YOUR PHONES

We Don’t Train Your Team — We Change Their Behavior on the Phone

Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.

15 minutes a week changes behavior. 2 days a year does not.

TAKE THE FIRST STEP NOW!

15-minute weekly 1-on-1 coaching (not one-time events)

Structured process — not scripts 

Real call reviews with your managers

4.9-star rated by dealerships nationwide

GOOGLE REVIEWS

  • I currently just completed my third training with CMS and am impressed on how much their tools have helped me better myself! I have already increased my confirmed appointments and my sales have already started to increase! Kyleigh has been very helpful walking me through the process and making great suggestions and letting me know where I am struggling and how I can make a change for the better. If you or someone you work with is new or is struggling with phone skills I suggest working with CMS!

    Dan Downing Avatar
    Dan Downing
    2/12/2025
  • Absolutely love this phone training. It has really helped my phone skills in a lot of ways especially overcoming objections from a customer. I have used my trainer Belle, 3 times and she has been great. She explains everything very well start to finish.

    kimberlyn lowe Avatar
    kimberlyn lowe
    12/16/2019
  • Customer Management Systems has been great! They have taught me many great word tracks that I use everyday now. I have seen my appointment numbers increase every month since we started their training. Everybody on the phone is always super nice and professional.

    Taylor Carlson Avatar
    Taylor Carlson
    4/09/2026
  • They have been extremely helpful with refining my phone tactics. The staff is kind, helpful and very insightful. I would definitely recommend their services to others seeking to enhance their sales processes

    Patrick Morley Avatar
    Patrick Morley
    12/16/2020
  • I Have Been In Phone Training with This Company for a Few Months. I Can Tell its making a Difference in the Way That I Answer/Control The Calls with My Customers. All of the Trainers have Been Great! Kim Was My Trainer today and Was Very Attentive to Help with any questions I Have.

    Bennett Cobban Avatar
    Bennett Cobban
    5/24/2022
  • I have never had a Dealership Job in Sales so when I started, I did not know how to get the customers in the dealership, this training has helped me in many ways! I use it daily when I get stuck in a conversation or when it becomes complicated. HIGHLY RECOMMENDED. Thank you Walsh Honda for getting us the training we needed to become better.

    Sarah Hammonds Avatar
    Sarah Hammonds
    3/15/2023
  • CMS has been very helpful. I work at a dealership and every week I look forward to doing my phone training just because it helps me feel more confident on the phone with the customers. All the staff are amazing and very helpful as far as they critique you throughout the training by giving you advice on how you did plus what you can improve on. If you are new and work at a dealership like I do or evening have to take call or make them. This training is a game changer and is very beneficial.

    Natalie Day Avatar
    Natalie Day
    5/05/2023
  • These people are awesome! If you truly listen and understand what they try to help you understand, you will definitely set more appointments!

    dylan schaaf Avatar
    dylan schaaf
    8/26/2021
  • I have definitely seen an improvement of my skill set on the phones. This training has allowed me to stay in control when speaking with a customer and I have definitely set more appointments due to this. I've worked with Janie and she does an excellent job!

    Ralph Saldana Avatar
    Ralph Saldana
    5/15/2019
  • Emily "Smith" the phone trainer is really good at her job, and very informative, helpful, and patient when I struggle or present a question to her. I look forward to her calls each week!

    -Andy @ Thielen Motors in Park Rapids, MN 56470

    Andrew Sollien Avatar
    Andrew Sollien
    7/03/2026
  • Rachel Chambers helped me today with my 6th phone training session and I could not be happier. First of all, Everyone I've talked to has been super nice walking me through the training's and helping me work on my phone growth.
    I've had A LOT of success using their scripts and I would definitely recommend these training to anyone in the phone sales industry.

    Mark Rhinesmith Avatar
    Mark Rhinesmith
    7/12/2019
  • I absolutely love working with Tiffany. She is a very good trainer she is able to answer my questions and coach me in ways that make sense for me to take control of my conversation. I have been putting the scripts into use and they are working for me. I've been in the car business for 5 years and have never had any training like this before, I HIGHLY recommend it!!

    Katie Wilson Avatar
    Katie Wilson
    3/31/2021
  • Since I have started with this training, I have so much confidence answering the phones and staying in control of the call! The staff is great and they are so friendly and helpful! I would highly recommend!

    Sierra Esposito Avatar
    Sierra Esposito
    9/17/2019
  • Fantastic training today with Layney! The more they work with me, the better I feel I am getting! Thanks again!

    Eric Cody Avatar
    Eric Cody
    12/08/2021
  • Just completed my phone training today! Over weeks of courses with Lauren Camarillo, she made my experience fun and exciting. Very personable and such a pleasure to work with! I’ve grown with my phone calls to our customers ever since I first started! Lots of tips and feed back after every course. She’s the best!

    Paul Georgeson Avatar
    Paul Georgeson
    6/21/2022
  • The way this company treats it's client's is amazing. If you mess up they will help you out on how to overcome it. I have become more and more comfortable talking with clients over the phone.

    Robert Davis Avatar
    Robert Davis
    7/09/2019
  • People are amazingly friendly to train with over the phone. No pressure at all to get anything correct, they understand they are training you. Just finished training with Coral (don't know if I spelled the name correctly). She is very knowledgeable and friendly, just as everyone there is. Thank you guys!

    Tyler Heidenheimer Avatar
    Tyler Heidenheimer
    5/13/2019
  • We’ve been training with them for about 12 weeks now and the experience has been great so far!! Kara is by far my fave, she has a way of making you relax and allowing us to be ourselves which is great!! Keep up the good work Kara!!

    John Mccurren Avatar
    John Mccurren
    4/13/2020
  • I am a car salesman and I needed some training to help me be more affective in phone calls, And setting appointments.. After a few training sessions with Kara My phone Sales closing rate has gone way up! and has helped my confidence tremendously. I would recommend this training program to anyone in Sales.. Thank you CMS!!

    Chandler Bobbitt Avatar
    Chandler Bobbitt
    8/27/2020
  • Had a great experience with them. Very thorough on their training. Very easy to talk to and will help you through anything you need. If you or your team need help give them a call they will help you!

    Michael Mavus Avatar
    Michael Mavus
    9/14/2023
  • The training has improved my phone skills, as well as my confidence level, in encouraging customers to come in to our dealership. All of the trainers are wonderful to work with. Thank you!

    S Hullings Avatar
    S Hullings
    11/26/2019
  • I have personally seen an increase in my success because of Customer Management Systems. The staff are all highly professional. Their service stands above and beyond the rest. If you are not using their service you are truly missing out on your own success. I highly recommend Customer Management Systems.

    AJ Lamb Avatar
    AJ Lamb
    8/04/2020
  • CMS is the best dealership phone training institute! All of there phone trainers are excellent, professional, and have awesome energy. I highly recommend Taylor Dean and Kallista Head they both are encouraging and personable. They make phone training enjoyable. CMS will be sure to help you better lead conversations with customers and gain confidence over the phone.

    Dallas Lee Avatar
    Dallas Lee
    8/23/2023
  • Customer Management Systems has really helped me own the phone when having conversations with customers, I feel more confidant and setting more firm appointments while gaining the trust of customers. We absolutely love Ryan and Taylor and always feel excited to get our next phone call after doing our weekly training. Great people! Great company!

    Melissa Gibbs Avatar
    Melissa Gibbs
    9/04/2019
  • I really enjoyed my training sessions. They were truly helpful ensuring I have the skill sets needed and tweaking things here and there to make me more successful. Michelle and Laney were awesome. I know majority of the time I was paired with Michelle based on when I did my phone training she was always very polite and helpful. I really enjoy my trainings because I truly feel they help and reminds me word tracks to use. Thank you all for your continuous help.

    Arianna Wade Avatar
    Arianna Wade
    3/03/2022
  • I've been using Customer Management Systems for months now and I love it. It's incredibly beneficial in a multitude of ways. When I'm talking to customers, I now feel so much more ready to handle any issue that arises. All of the phone trainers are very nice and Jamie is absolutely great. She's very professional and makes sure to keep it real, as if you're really talking to an actual customer. I learn so much every time I use it. I definitely recommend CMS to anyone that is even remotely curious. Give it a shot!

    Andrew Dressler Avatar
    Andrew Dressler
    5/02/2019
  • I wanted to express my sincere appreciation for the exceptional training Lauren provided as a Senior Phone Training Specialist. Her expertise and dedication truly deserve a 5 out of 5 star rating. Her guidance has been invaluable, and I feel confident and well-prepared book appointments thanks to her support.

    Martin Estrada Avatar
    Martin Estrada
    9/21/2023
  • Staff is always professional and very kind! Michelle is my favorite trainer, always has constructive criticism and uplifting words! Has helped me so much in my job!

    Sal Tomlinson Avatar
    Sal Tomlinson
    8/27/2021
  • The training staff is always extremely friendly and helpful with questions and concerns! I have learned a lot through the CMS phone training program and highly recommend it!

    Krystal Gancarski Avatar
    Krystal Gancarski
    9/18/2020
  • Great staff, very personable, my last experience with Kim was awesome. Keep up the hard work y'all are doing great. I would recommend this training to anyone in the car business.

    Rocky Stanley Avatar
    Rocky Stanley
    5/28/2022
  • The CMS training was absolutely fantastic. Coming from someone who is brand new to the car business, this training improved my confidence and comfortability with talking to customers and handling their objections.

    Parker Cole Avatar
    Parker Cole
    9/13/2023
  • I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!

    Westgate Shared Avatar
    Westgate Shared
    9/11/2020
  • Absolutely great training program from these guys! The entire staff is extremely friendly and helpful! The tools that they give you and help you practice with have helped me drastically improve my phone interactions with customers, from information gathering, to objection handling and setting appointments. Thank you!

    Lennon Da Hora Avatar
    Lennon Da Hora
    1/07/2020
  • rebecca was awesome went through everthing step by step and made me feel comfortable thank you rebecca

    bruce nickles Avatar
    bruce nickles
    8/28/2020
  • I find the Incoming calls sales training to be extremely useful and relevant in my job. Every word of the script is crafted with the purpose of setting a solid appointment with a potential customer. I highly recommend this training and I look forward to starting the Outgoing Calls Sales training. Thanks so much, Brian Berlinguette

    BRIAN BERLINGUETTE Avatar
    BRIAN BERLINGUETTE
    10/05/2021
  • The weekly phone training sessions are well-structured and clearly focused on professional growth. The program provides a strong foundation for improving communication skills and can be a valuable asset for dealerships looking to enhance the performance of their BDC, customer care, and sales teams. Overall, it’s a useful resource for building consistency and confidence on the phones. I would recommend this program to dealerships of any size.

    Jessica Froelich Avatar
    Jessica Froelich
    4/01/2026
  • Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.

    Tyler Walko Avatar
    Tyler Walko
    9/11/2020
  • I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!

    Branden velazquez Avatar
    Branden velazquez
    10/16/2020
  • Layney, Kim, Bobbie, and Jessie all have wonderful communication skills. Makes the training fun and entertaining when it comes to scenarios when speaking to customers. They are all super friendly and I truly enjoy training with them.

    Regina Price-Douglas Avatar
    Regina Price-Douglas
    1/25/2022
  • I have always had great experience with phone training and my favorite person to talk to is Jessie. All of them are very attentive and very nice on the phone explaining everything needed. I have been in the business for 15 years and still feel that there are a few things with these scripts that help me with my word track with customers. Thank you!!!

    Tanya Kennedy Avatar
    Tanya Kennedy
    6/29/2022
  • Michelle with customer management systems is amazing! Training with Michelle at CMS has greatly improved my phone skills for any type of inbound calls. These trainings not only have helped me set more appointments but has also increased my sales revenue as well. Thank you!

    Eric R Avatar
    Eric R
    2/05/2022
  • I love the app. Feedback is great and I appreciate their honest opinions. I highly recommend.

    Samuel Turner Avatar
    Samuel Turner
    10/08/2020
  • Over the course of doing this phone training I have found it most helpful with nailing down appointments for my place of employment. It has made my phone calls easier to handle and take control of the conversation. Also the girls that I have trained with have been great. They are tentative and helpful in any of my questions ot concerns. Two thumbs up!

    Victoria Rivers Avatar
    Victoria Rivers
    1/27/2021
  • Bobbie Forrest my Phone Training Specialist is super detailed, very patient and thorough. She made sure I understood why it’s so critical to take the steps I need to take when on the phone with my clients and has helped me get more comfortable on the phone with the clients. I highly recommend!!! 10/10

    Moises napoles Avatar
    Moises napoles
    12/10/2021
  • Starting out, I honestly thought I knew all there was to know about something as easy as answering the phone. After a couple sessions with Jamie, I realized I had A LOT to learn. With short sessions that really key in on specific points and with her AMAZING guidance, I don't dread learning new styles of appointment setting, gaining and keeping control of conversations and all around getting the correct information from every customer. She also asks if I have any questions or if I've ran into any specific situations that I didn't have an answer for. Really takes the time to get to know you and has helped my appointment setting rate over 50%. Thanks again Jamie, I really do appreciate it!

    Eric Konichek Avatar
    Eric Konichek
    7/24/2020
  • Our new GM came with the idea of phone training and I honestly doubted that it would be of benefit at first. Then I actually started implementing the training on all phone ups until I got so good at it, I started getting a lot more people in over the phone which led to more sales.

    I also thought that I could do the same not only in phone calls, but with Facebook Market Place texts and it also worked perfect!

    Casey Johnson and Jessica Ryan to be specific are amazing!

    Ziad Ghanem Avatar
    Ziad Ghanem
    2/08/2024
  • I love the training, the individuals are so nice and make it fun! Not to mention that this does help you set more appointments. Thanks for helping me become a better salesman!

    Jarvion Franklin Avatar
    Jarvion Franklin
    3/23/2021
  • Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.

    A Google User Avatar
    A Google User
    9/11/2020
  • CMS has a very comprehensive program for phone training. It will help every level of sales associate become more confident in speaking to customers on the phone and in person. I have been in Automobile sales for more than 23 years and I really have seen the value in this program. Thanks to all of my trainers!

    Dean DeBuhr Avatar
    Dean DeBuhr
    10/17/2019
  • The phone training course has been a great tool to help my sales productivity. It has given me structure and a road map that has increased my monthly sales total. Thanks for all your help.

    Dedric Campbell Avatar
    Dedric Campbell
    7/29/2023

Our Phone Training Slots

For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.

PHONE TRAINING SLOTS

 

COST EFFECTIVE

Sell more cars with a monthly cost lower than the average gross on one vehicle.

VERSATILE

Train anyone at your dealership using our training slots – sales, service, parts and more.

TURNKEY

We’ll provide you with every piece of the phone training puzzle, while doing all of the heavy lifting.

FIX YOUR PHONES TODAY.

Take the first step to fixing your phones forever.