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We Don’t Train Your Team — We Change Their Behavior on the Phone

Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.

15 minutes a week changes behavior. 2 days a year does not.

TAKE THE FIRST STEP NOW!

15-minute weekly 1-on-1 coaching (not one-time events)

Structured process — not scripts 

Real call reviews with your managers

4.9-star rated by dealerships nationwide

GOOGLE REVIEWS

  • By far the best phone training system I have ever worked with. I often work with Sarah and Kara and they have never been anything other than wonderful to work with. Very professional and helpful.

    Lindsey fountain Avatar
    Lindsey fountain
    11/05/2020
  • For starters each phone training specialist I have had in the past 8 weeks are fantastic and very professional. When your not use to giving out information on the norm over the phone, they encourage you by giving you feedback on how to transition through it. I am grateful for my Company investing in me to go through this phone training. Thank for for keeping it simply simple.

    Emily Polvorosa Avatar
    Emily Polvorosa
    8/25/2020
  • I have been completing training with CMS for months now and I think they have down an amazing job in their critiques and strategies to help build my phone communication skills. I believe it has helped me better handle customers on the phone as well as set more appointments.

    Hayley Hamilton Avatar
    Hayley Hamilton
    8/13/2021
  • Bobbie Forrest my Phone Training Specialist is super detailed, very patient and thorough. She made sure I understood why it’s so critical to take the steps I need to take when on the phone with my clients and has helped me get more comfortable on the phone with the clients. I highly recommend!!! 10/10

    Moises napoles Avatar
    Moises napoles
    12/10/2021
  • The training is a useful tool for anyone in a customer service role. The biggest thing you’ll learn and be able to apply is word choice. Being able to correctly navigate conversations and objections with correct word choice is a big asset. The team does an excellent job training!

    Henry Hanson Avatar
    Henry Hanson
    8/31/2022
  • This is a great form of training. I do very well in sales and never realized how much I was leaving on the table by not asking for the appointment. Something that is as simple as that and benefits me and my customers.
    Awesome!!!!!!

    brandon blair Avatar
    brandon blair
    2/04/2020
  • Customer Management Systems is an awesome company to train with. Their skills and training are one of a kind. I've learn so much on how to handle incoming and outgoing calls base on the relation of the each call. I apply the skills I've learn from the trainers on every call I make to customers or potential customers and it has helped me to gain full control of the call and make the appointment. I will continue to follow the plan and exceed my expectations. Thanks Customer Management Systems and your team for a job well done!!!!

    Lawanda Perry Avatar
    Lawanda Perry
    1/18/2020
  • I have definitely seen an improvement of my skill set on the phones. This training has allowed me to stay in control when speaking with a customer and I have definitely set more appointments due to this. I've worked with Janie and she does an excellent job!

    Ralph Saldana Avatar
    Ralph Saldana
    5/15/2019
  • I love training with CMS! It helps so much with staying on track when scheduling appointments and guiding you in the right direction to success! I am not sure if I am necessarily supposed to have a favorite trainer, but I love working with Kara Heneghan. She is always laid back and it definitely helps with making me feel comfortable.

    Ashley Keatley Avatar
    Ashley Keatley
    9/04/2020
  • We are so blessed to have this phone training! The girls have honestly helped me with my confidence on the phone as well as helping me to take control of the conversation. Shout out to Taylor and Jamie! You have both helped me come out of my shell! My appointments have DOUBLED!!

    Amber Bender Avatar
    Amber Bender
    10/11/2019
  • This has been great training for me, my appointments have gone up. Also, I have had more clients show up on time as well. My confidence has definitely gone up on setting appointments and over coming objections on the phone. Thank you!

    Leo Lopez Avatar
    Leo Lopez
    11/07/2019
  • Awesome Staff !!! - was able to better refined and focus the time I spend on the phones with Great Results

    A Google User Avatar
    A Google User
    9/03/2020
  • In the very beginning I wasn't sure if this was for me but after several weeks of training I have changed my mind. I have to say that once you put your mind to it the program works. I enjoy working with Jamie she makes the training process easy. Thanks Jamie

    Julius Resnik Avatar
    Julius Resnik
    3/10/2020
  • The CMS phone trainers are total pros, they do an amazing job instructing and guiding you on how to be as effective as possible when on the phone. I've noticed a significant difference in how many appointments I'm able to get over the phone. Highly recommend them to anyone looking to increase their phone skills.

    Alexander Mendoza Avatar
    Alexander Mendoza
    12/09/2019
  • I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!

    Branden velazquez Avatar
    Branden velazquez
    10/16/2020
  • I was a bit apprehensive about phone training due to the fact that I've been in customer service/retail/management for my entire working life. However, I am new to my job and line of work but still prefer to be human and have natural interactions with customers. After a couple months of doing this training I noticed that my conversations with customers were going a lot more smooth. I found that it didn't matter if I didn't have every answer because I defaulted to the script provided. I even got to be myself and put my own heart into the calls. I am very happy with this training!

    BabyJ Oliver Avatar
    BabyJ Oliver
    1/11/2023
  • Extremely professional & attentive staff. They go above and beyond to get your training done as quickly and efficiently as possible. They always tell you what was done RIGHT & what areas you need to work on versus just bombarding you with information. Each role-play is followed up with questions to make sure you’re comprehending & not just listening and repeating. You don’t mind doing training when they make it fun. Keep up the great work team! What you’re doing is working for everyone! -Ryan Flanagan

    R Flan Avatar
    R Flan
    8/17/2023
  • They give you a simple easy word tracks to use for handling objections and setting appointments. Trainers are great. They are friendly, give clear direct instructions and have great feedback.

    Jeff Henderson Avatar
    Jeff Henderson
    12/08/2021
  • The best phone training I have had so far. The scripts are practical and easy to follow not to mention, effective. It has really helped me up my game. Sierra is pleasant and detailed-oriented when pointing out my strengths and weaknesses.

    Nestor Caro Avatar
    Nestor Caro
    1/17/2023
  • I love the training, the individuals are so nice and make it fun! Not to mention that this does help you set more appointments. Thanks for helping me become a better salesman!

    Jarvion Franklin Avatar
    Jarvion Franklin
    3/23/2021
  • As with all training systems people gather different bits of knowledge and wisdom from them. I started in car sales 6 months ago from the time this review was written. What this training has done for me (I am on week 13) is increase my confidence overall on the phone. It has helped my transitions from information gathering to appointment setting and objection handling better. The ladies are always kind and fun to work with. I have sat and laughed for 5 minutes during one of the calls and it has been a joy to work with CMS!

    Levi Metzger Avatar
    Levi Metzger
    7/18/2023
  • The best phone training experience ever. All of the trainers do an exceptional job guiding you to improving weekly. I'd like to specifically thank Jamie- she is phenomenal!

    Erick Matthew Avatar
    Erick Matthew
    11/11/2019
  • Had a great experience with them. Very thorough on their training. Very easy to talk to and will help you through anything you need. If you or your team need help give them a call they will help you!

    Michael Mavus Avatar
    Michael Mavus
    9/14/2023
  • Everyone here is super nice and helpful! I have benefitted quite a bit from doing the phone training with CMS with phone skills. I spoke with Lauren today and she was really helpful and gives good feedback to help with the training!

    Brianna Caron Avatar
    Brianna Caron
    8/23/2021
  • Have helped me tremendously with working on the phone. They have an excellent structure and work well with coaching you. I am new to car sales and have increased sales over the phone/setting appointments since I started training with them.

    Dustin Marteney Avatar
    Dustin Marteney
    10/18/2023
  • I've been using Customer Management Systems for months now and I love it. It's incredibly beneficial in a multitude of ways. When I'm talking to customers, I now feel so much more ready to handle any issue that arises. All of the phone trainers are very nice and Jamie is absolutely great. She's very professional and makes sure to keep it real, as if you're really talking to an actual customer. I learn so much every time I use it. I definitely recommend CMS to anyone that is even remotely curious. Give it a shot!

    Andrew Dressler Avatar
    Andrew Dressler
    5/02/2019
  • This training has helped me out a lot and has helped me boost my confidence when talking to customers

    Lissa Urbaez Avatar
    Lissa Urbaez
    4/01/2026
  • The staff is polite and courteous of a salesperson's time, and very professional in their technique. I have learned over my weeks of training that it is never too late to from others how to be more effective in communicating with customers. Customer Management Systems has certainly helped me in this regard. I would heartily recommend them.

    Jim Long Avatar
    Jim Long
    8/24/2021
  • Great experience using CMS! Very educational and informative! Sarah is spot on with her training! I’m going to say again Sarah is spot on! They actually work with you to see improvement, instead of just reading a script! Highly recommend for any sales job!

    Warren Washington Avatar
    Warren Washington
    11/18/2020
  • CMS has a very comprehensive program for phone training. It will help every level of sales associate become more confident in speaking to customers on the phone and in person. I have been in Automobile sales for more than 23 years and I really have seen the value in this program. Thanks to all of my trainers!

    Dean DeBuhr Avatar
    Dean DeBuhr
    10/17/2019
  • The trainers at this company ensure that they go at a speed that you are comfortable with. They also give you lots of feedback both during the training and after the training. Lots of information that can be used both at work and outside of work! Highly recommend their phone training program!

    Faith Hunt Avatar
    Faith Hunt
    12/08/2022
  • Jesse and Lauen are great. I have completed both the service and sales programs (basic and masters). The scripts are easy to follow and the team gives great feedback.

    Darlene West Avatar
    Darlene West
    3/07/2023
  • Using this company as a training method for making sales calls has helped considerably. Some of the trainers give very honest feedback, but some almost seem like they’re afraid to offend when I call in, but it is reflected in the scores they give instead. Overall a very positive experience. I was skeptical at first but phone calls have become was easier since I started using the scripts.

    Tyler Schreifels Avatar
    Tyler Schreifels
    8/21/2019
  • I click to schedule my training session. I grab a cup of coffee and they call and here we go! Everyone has been great to work with. I just finished a training session with Layney and she handles things very professional and serious but fun and learn all at the same time. I have worked with Kim, Sarah, Michelle, LeAnn, etc. They have all been a joy and relaxing to work with. Great teachers, instructors, pleasant, and yes even fun! I even kind of look forward to it every week. LOL Happy Holidays!!!!

    Polly Applebury Avatar
    Polly Applebury
    12/09/2021
  • I have always had great experience with phone training and my favorite person to talk to is Jessie. All of them are very attentive and very nice on the phone explaining everything needed. I have been in the business for 15 years and still feel that there are a few things with these scripts that help me with my word track with customers. Thank you!!!

    Tanya Kennedy Avatar
    Tanya Kennedy
    6/29/2022
  • I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!

    Westgate Shared Avatar
    Westgate Shared
    9/11/2020
  • These people are awesome! If you truly listen and understand what they try to help you understand, you will definitely set more appointments!

    dylan schaaf Avatar
    dylan schaaf
    8/26/2021
  • Emily "Smith" the phone trainer is really good at her job, and very informative, helpful, and patient when I struggle or present a question to her. I look forward to her calls each week!

    -Andy @ Thielen Motors in Park Rapids, MN 56470

    Andrew Sollien Avatar
    Andrew Sollien
    7/03/2026
  • Although they're training you to use a script, the operators really know how to tailor the training to fit your business needs and give substantial feedback that is not only effective, but also give good reasoning of why it works.

    As someone who has a degree in Communication Studies, it's easy to see how effective the methods you learn in the training can be effective in controlling the conversation on the phone to make good use of both your time and the customer's time in getting to the point of interest and possibly closing a sale.

    Joey BMW Avatar
    Joey BMW
    5/08/2020
  • Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.

    A Google User Avatar
    A Google User
    9/11/2020
  • We have been using this program for 13 weeks now and it has made a world of difference! It not only helps with your phone word track but your in person word track also. It is a great tool to use and I think everyone should use this to improve! I would give 10 stars but it only let me give 5!! Great job guys! I appreciate all the help!!

    Tyler Parker Avatar
    Tyler Parker
    1/27/2021
  • Extremely nice and professional staff! Many different training scenarios for all levels of experience

    Carolyn Rainville Avatar
    Carolyn Rainville
    8/13/2021
  • Layney, Kim, Bobbie, and Jessie all have wonderful communication skills. Makes the training fun and entertaining when it comes to scenarios when speaking to customers. They are all super friendly and I truly enjoy training with them.

    Regina Price-Douglas Avatar
    Regina Price-Douglas
    1/25/2022
  • Customer Management Systems has helped me become successful and confident when I am on the phone with customers! All the trainers that I have worked with have been great and guided me through the course of my training. Thank you all for your help!

    Panya Konstantinou Avatar
    Panya Konstantinou
    10/05/2021
  • Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.

    Tyler Walko Avatar
    Tyler Walko
    9/11/2020
  • The phone training offered for dealerships is amazing! It is very helpful in setting appointments with potential customers. I highly recommend you check them out!

    Justin Moore Avatar
    Justin Moore
    8/16/2023
  • I have recently gotten into a sales job with zero experience. This training with CMS has been amazing. The staff is very professional, and has great feedback. They are very on top of it, by giving you follow up and courtesy calls to remind you to get your training done. They have a very smooth and efficient training process that helps you build up the confidence slowly, instead of throwing you in the deep end. I am very pleased with their training process.

    Grant Johnson Avatar
    Grant Johnson
    1/11/2021
  • The training staff is always extremely friendly and helpful with questions and concerns! I have learned a lot through the CMS phone training program and highly recommend it!

    Krystal Gancarski Avatar
    Krystal Gancarski
    9/18/2020
  • The training provided is very effective and efficient. The trainers are very helpful and walk you through everything step by step. Haileigh has been amazing to work with. She is very helpful and doesn't get upset when I mess things up. She is very professional with everything she does. I really enjoy working with her.

    brian mccullough Avatar
    brian mccullough
    1/29/2021
  • The phone training is actually much better than what I thought it was gonna be. They make it very easy and simple to understand, And I find it easy to integrate into my everyday sales conversations.

    No Gamble No Future Avatar
    No Gamble No Future
    4/20/2026

Our Phone Training Slots

For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.

PHONE TRAINING SLOTS

 

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Sell more cars with a monthly cost lower than the average gross on one vehicle.

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FIX YOUR PHONES TODAY.

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