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We Don’t Train Your Team — We Change Their Behavior on the Phone

Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.

15 minutes a week changes behavior. 2 days a year does not.

TAKE THE FIRST STEP NOW!

15-minute weekly 1-on-1 coaching (not one-time events)

Structured process — not scripts 

Real call reviews with your managers

4.9-star rated by dealerships nationwide

GOOGLE REVIEWS

  • I absolutely love working with Tiffany. She is a very good trainer she is able to answer my questions and coach me in ways that make sense for me to take control of my conversation. I have been putting the scripts into use and they are working for me. I've been in the car business for 5 years and have never had any training like this before, I HIGHLY recommend it!!

    Katie Wilson Avatar
    Katie Wilson
    3/31/2021
  • The Phone training has been helpful on making more appointments. I keep working on my training makes it easier each day. Trying new things each day to be successful.

    Ronald Wrubel Avatar
    Ronald Wrubel
    8/23/2019
  • I have definitely seen an improvement of my skill set on the phones. This training has allowed me to stay in control when speaking with a customer and I have definitely set more appointments due to this. I've worked with Janie and she does an excellent job!

    Ralph Saldana Avatar
    Ralph Saldana
    5/15/2019
  • CMS and their word track learning system has been wonderful for understanding the way incoming and outgoing calls are to be handled. The associates at CMS are very wonderful to work with with an expertise of handling questions and overcoming objections. I look forward to talking with them and learning new methods of procedures. Great Stuff!!

    John Mijal Avatar
    John Mijal
    5/25/2022
  • I have been doing the phone training for a short time and the trainers are awesome, they explain what we will be going over and let you know what they think you need to practice on. The training is a lot of what my BDC Manager has trained me on, just the wording is a little different. I have applied the training that I am receiving to incoming calls and follow up's with other customers and I feel that it is well worth it. It is so good to know that I work for a company that wants to invest in myself to make be a better part of the team.

    Kimberly Talbert Avatar
    Kimberly Talbert
    1/10/2023
  • Amazing personable trainers!
    I have had a fantastic training experience with this company. I especially want to give a show out to Kimberlee the trainer for her friendly and supportive manner. Very great program that genuinely cares about the growth of the trainees.

    Sharon Martinez Avatar
    Sharon Martinez
    6/28/2022
  • Have helped me tremendously with working on the phone. They have an excellent structure and work well with coaching you. I am new to car sales and have increased sales over the phone/setting appointments since I started training with them.

    Dustin Marteney Avatar
    Dustin Marteney
    10/18/2023
  • The phone training has been very helpful and easy to follow. It gave me practical techniques for communicating with customers more confidently and professionally. I learned how to build rapport, ask the right questions, handle objections, and keep conversations focused. The training was engaging, and I can already apply what I learned to improve my customer interactions. Overall, it is a valuable experience that has made me feel more prepared and effective on the phone.

    Judith Muniz Avatar
    Judith Muniz
    6/30/2026
  • The training staff is always extremely friendly and helpful with questions and concerns! I have learned a lot through the CMS phone training program and highly recommend it!

    Krystal Gancarski Avatar
    Krystal Gancarski
    9/18/2020
  • Fantastic training today with Layney! The more they work with me, the better I feel I am getting! Thanks again!

    Eric Cody Avatar
    Eric Cody
    12/08/2021
  • I will start by saying that the phone training is very good! The idea behind it is very clear and I can see how it can lead to setting better appointments. I'm really glad that I had the opportunity to take it and I would HIGHLY recommend it!

    Robert Jones Avatar
    Robert Jones
    2/17/2021
  • The training provided is very effective and efficient. The trainers are very helpful and walk you through everything step by step. Haileigh has been amazing to work with. She is very helpful and doesn't get upset when I mess things up. She is very professional with everything she does. I really enjoy working with her.

    brian mccullough Avatar
    brian mccullough
    1/29/2021
  • As with all training systems people gather different bits of knowledge and wisdom from them. I started in car sales 6 months ago from the time this review was written. What this training has done for me (I am on week 13) is increase my confidence overall on the phone. It has helped my transitions from information gathering to appointment setting and objection handling better. The ladies are always kind and fun to work with. I have sat and laughed for 5 minutes during one of the calls and it has been a joy to work with CMS!

    Levi Metzger Avatar
    Levi Metzger
    7/18/2023
  • We’ve been training with them for about 12 weeks now and the experience has been great so far!! Kara is by far my fave, she has a way of making you relax and allowing us to be ourselves which is great!! Keep up the good work Kara!!

    John Mccurren Avatar
    John Mccurren
    4/13/2020
  • Great training! It has helped us set better appointments and more appointments. They are also very friendly every week when we call and do our phone training.

    Courtney Sander Avatar
    Courtney Sander
    10/10/2019
  • When my manager decided to go with them for training I was really worried and not looking forward to it, but I've really enjoyed every training exercise I've had. I can tell it's making me a better salesman- I know what to say to objections. It doesn't feel like training- they make it fun and pleasant. Thanks especially to Layney, she really does a professional job. Highly recommend.

    Dawson “James” Ford Avatar
    Dawson “James” Ford
    12/08/2021
  • Phone training team was awesome today!! Thank you.

    Francis Ping Avatar
    Francis Ping
    4/10/2025
  • I am having a wonderful experience with CMS training! I have had great experience with my trainer Coral the past two weeks. I was super nervous at first, but then after the first couple tries I can really notice a difference, and now it's a breeze. Highly recommend this phone training!

    Nadiyah Jurado Avatar
    Nadiyah Jurado
    12/19/2019
  • I’ve been in the auto sales business for 11 years and have trained with a number of companies, but CMS really stands out. The team is personable, professional, and genuinely invested in your success. They give you a solid structure to handle any type of call while keeping it natural and customer-focused, making it much easier to guide conversations toward setting appointments. Big kudos to the trainers for such a great experience!

    Frederick Marquis Avatar
    Frederick Marquis
    4/08/2026
  • From week 1 to Week 10 I know feel like a pro on the phone and their staff is great to work with and I am learning a life skill that I can apply to all areas to just make myself that much more effective. Highly recommend Jamie and the rest of their calling staff

    Marcelo Ramirez Avatar
    Marcelo Ramirez
    7/10/2019
  • I have been new to sales in the last 4 months and Now I feel like an expert on the phone talking to customers. I appreciate the training and I have learned a lot over the past few months. This is one of the best training classes I have ever taken and It made me more professional then ever on the phone. Thank you so much!

    Deda Lucovic Avatar
    Deda Lucovic
    3/04/2021
  • The trainers are great. I have definitely improved my salesmanship due to the training I have received. Also, one trainer specifically, Layney is top notch. She has helped me with additional questions on how to handle low inventory problems that have surfaced as part of the pandemic/ microchip shortage and was able to help guide me along with certain aspects of the training that I had a tough time relating to. I still have a lot more to learn but I have a lot more lessons to go from CMS.

    Sean C Mac Avatar
    Sean C Mac
    12/08/2021
  • Had a great experience with them. Very thorough on their training. Very easy to talk to and will help you through anything you need. If you or your team need help give them a call they will help you!

    Michael Mavus Avatar
    Michael Mavus
    9/14/2023
  • Michelle Betancurt is a splendid phone trainer and I would recommend to ONLY go through her. Everyone else is good be she actually cares and WANTS to help you better yourself and makes sure you are doing well! She helped me advance my confidence in the phone training!!!!

    sonny j Avatar
    sonny j
    3/11/2022
  • I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

    Alyssa Estep Avatar
    Alyssa Estep
    3/08/2021
  • I love the app. Feedback is great and I appreciate their honest opinions. I highly recommend.

    Samuel Turner Avatar
    Samuel Turner
    10/08/2020
  • Phone Training has really helped me overcome real life objections I get on a daily basis. Doing it only once every week makes the transition into learning new steps super easy and it becomes normal.

    A Google User Avatar
    A Google User
    9/03/2020
  • Awesome Staff !!! - was able to better refined and focus the time I spend on the phones with Great Results

    A Google User Avatar
    A Google User
    9/03/2020
  • I have recently gotten into a sales job with zero experience. This training with CMS has been amazing. The staff is very professional, and has great feedback. They are very on top of it, by giving you follow up and courtesy calls to remind you to get your training done. They have a very smooth and efficient training process that helps you build up the confidence slowly, instead of throwing you in the deep end. I am very pleased with their training process.

    Grant Johnson Avatar
    Grant Johnson
    1/11/2021
  • In the very beginning I wasn't sure if this was for me but after several weeks of training I have changed my mind. I have to say that once you put your mind to it the program works. I enjoy working with Jamie she makes the training process easy. Thanks Jamie

    Julius Resnik Avatar
    Julius Resnik
    3/10/2020
  • Been a great program for me to go through. It helping me to slow my roll when I get a phone call. Looking forward to the continued learning in this program.

    Alex Atkinson Avatar
    Alex Atkinson
    10/28/2019
  • The phone training course has been a great tool to help my sales productivity. It has given me structure and a road map that has increased my monthly sales total. Thanks for all your help.

    Dedric Campbell Avatar
    Dedric Campbell
    7/29/2023
  • The phone training with Ms. Haileigh Atkinson is always wonderful! She always has a great attitude, is very knowledgeable and professional. The phone training has helped me a lot when I speak on the phone with my customers, it makes me feel way more comfortable and prepared for anything that comes my way. I look forward to training with her every week!

    Lauryn Smith Avatar
    Lauryn Smith
    1/27/2021
  • At the beginning, I felt like I had known enough from previous phone training I had been given over the last few years of my career. Turns out I was wrong, and definitely have picked up some very useful knowledge after my 6th week doing this training. All of the staff is very fun to work with, especially Kara! She made the weekly training more fun, and even threw in some personal pointers of her own to help me even further. Keep an open mind, and give them a shot! It's worth it!

    S H Avatar
    S H
    9/24/2020
  • This has been great training for me, my appointments have gone up. Also, I have had more clients show up on time as well. My confidence has definitely gone up on setting appointments and over coming objections on the phone. Thank you!

    Leo Lopez Avatar
    Leo Lopez
    11/07/2019
  • Jesse and Lauen are great. I have completed both the service and sales programs (basic and masters). The scripts are easy to follow and the team gives great feedback.

    Darlene West Avatar
    Darlene West
    3/07/2023
  • Starting out, I honestly thought I knew all there was to know about something as easy as answering the phone. After a couple sessions with Jamie, I realized I had A LOT to learn. With short sessions that really key in on specific points and with her AMAZING guidance, I don't dread learning new styles of appointment setting, gaining and keeping control of conversations and all around getting the correct information from every customer. She also asks if I have any questions or if I've ran into any specific situations that I didn't have an answer for. Really takes the time to get to know you and has helped my appointment setting rate over 50%. Thanks again Jamie, I really do appreciate it!

    Eric Konichek Avatar
    Eric Konichek
    7/24/2020
  • Absolutely amazing, I have been using their phone training program through my place of employment and I actually look forward to doing the training every week. The women I have worked with are absolute joys and I want to be friends with every single one of them. Shoutout to Lauren, Joanna, Asia and Sierra (and another wonderful woman ho unfortunately I forgot to write down the name for). I highly recommend this to anyone in a sales position as I have seen ample improvement already and cannot wait to continue to grow.

    Bryn Gatz Avatar
    Bryn Gatz
    1/13/2023
  • This is the best phone training company. They are very in-depth with working through the customers objections and scheduling the appointment to get them in the showroom. I would recommend them to any dealership who is looking for phone training that is professional and it really works!!! Thank you all for helping us!

    Jennifer Phillips Avatar
    Jennifer Phillips
    11/20/2020
  • Just completed my phone training today! Over weeks of courses with Lauren Camarillo, she made my experience fun and exciting. Very personable and such a pleasure to work with! I’ve grown with my phone calls to our customers ever since I first started! Lots of tips and feed back after every course. She’s the best!

    Paul Georgeson Avatar
    Paul Georgeson
    6/21/2022
  • The phone training provided has been a great help. The role playing has prepared me for a myriad of situations. I constantly find myself subconsciously utilizing the techniques taught.

    Ryan Avatar
    Ryan
    6/02/2026
  • They give you a simple easy word tracks to use for handling objections and setting appointments. Trainers are great. They are friendly, give clear direct instructions and have great feedback.

    Jeff Henderson Avatar
    Jeff Henderson
    12/08/2021
  • I wanted to express my sincere appreciation for the exceptional training Lauren provided as a Senior Phone Training Specialist. Her expertise and dedication truly deserve a 5 out of 5 star rating. Her guidance has been invaluable, and I feel confident and well-prepared book appointments thanks to her support.

    Martin Estrada Avatar
    Martin Estrada
    9/21/2023
  • Great training team! The staff is friendly and professional but still makes a point to keep it relaxed and answers all questions asked. has taught some really great transition phrases and helps with overcoming objections with customers by providing alternatives. For all first time BDC representatives, this is a great way to help get over the anxiety of talking on the phone.

    Alyson Kilanski Avatar
    Alyson Kilanski
    5/17/2021
  • I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

    A Google User Avatar
    A Google User
    3/08/2021
  • I've really enjoyed the weekly phone training with Customer Management Systems. The sessions are engaging, practical, and full of tips that I can apply immediately in my customer conversations. I've gained confidence on the phone and have seen a positive impact on my results. Highly recommend!

    Carissa Haraczka Avatar
    Carissa Haraczka
    6/08/2026
  • The training provides practical techniques for setting more appointments, improving communication with customers, and confidently handling customer rebuttals and objections. The sessions were engaging, easy to understand, and filled with real-world examples that our team could immediately apply. Since completing the training, we've seen improvements in our conversations with customers and our overall appointment-setting process. We appreciate the knowledge, professionalism, and support provided by the CMS Training team and would highly recommend them to any business looking to strengthen their customer engagement and sales skills.

    Abigail Morel Avatar
    Abigail Morel
    6/24/2026
  • This training is very detailed and moves at a great pace to learn quickly without it becoming overwhelming. I have scheduled more than double the appointments that I used to. Also, Jamie Tilton is an amazing trainer that will guide you to success and increase your appointment setting fast!

    Tylet Lewis Avatar
    Tylet Lewis
    11/18/2019
  • This is an awesome training course. Using the techniques they teach in real life definitely work. I sound more professional and in control of the phone conversation, and you can easily transition into making the appointment!

    Tony Kurdilla II Avatar
    Tony Kurdilla II
    6/17/2019
  • Based on the training I have had in just the last 5 weeks, I am seeing a huge improvement in my appointment setting. The trainers are very easy to talk to and give constructive criticism to help you grow as a sales professional. Not only are my phone calls improving, but my demeanor and mindset on the lot has improved.

    Danielle Kroeger Avatar
    Danielle Kroeger
    6/17/2019

Our Phone Training Slots

For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.

PHONE TRAINING SLOTS

 

COST EFFECTIVE

Sell more cars with a monthly cost lower than the average gross on one vehicle.

VERSATILE

Train anyone at your dealership using our training slots – sales, service, parts and more.

TURNKEY

We’ll provide you with every piece of the phone training puzzle, while doing all of the heavy lifting.

FIX YOUR PHONES TODAY.

Take the first step to fixing your phones forever.