CALL 1-800-987-1156
AND LET US FIX YOUR PHONES
We Don’t Train Your Team — We Change Their Behavior on the Phone
Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.
15 minutes a week changes behavior. 2 days a year does not.
TAKE THE FIRST STEP NOW!
15-minute weekly 1-on-1 coaching (not one-time events)
Structured process — not scripts
Real call reviews with your managers
4.9-star rated by dealerships nationwide
GOOGLE REVIEWS
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When my manager decided to go with them for training I was really worried and not looking forward to it, but I've really enjoyed every training exercise I've had. I can tell it's making me a better salesman- I know what to say to objections. It doesn't feel like training- they make it fun and pleasant. Thanks especially to Layney, she really does a professional job. Highly recommend.
Dawson “James” Ford12/08/2021 -
CMS is an excellent option for dealership phone training. Their trainers offer relevant, bite-sized training sessions that will absolutely make your sales staff more effective when dealing with customers on the phone. Their approach is extremely effective and their trainers are top notch. I have worked with Jaime for several weeks and can not speak highly enough of her sessions, really good stuff!
John Johnson1/16/2020 -
This is one of the best phone trainings I have ever had. I find myself use the material in actual phone calls. The staff there are all top notch and would recommend to any and everyone!
Jeff Pate2/17/2021 -
At the beginning, I felt like I had known enough from previous phone training I had been given over the last few years of my career. Turns out I was wrong, and definitely have picked up some very useful knowledge after my 6th week doing this training. All of the staff is very fun to work with, especially Kara! She made the weekly training more fun, and even threw in some personal pointers of her own to help me even further. Keep an open mind, and give them a shot! It's worth it!
S H9/24/2020 -
This training was super helpful. Definitely increased my confidence both over the phone and in person. Everyone was super duper helpful and provided me with tips and advice on how to get better. I trained with Kalista and Taylor several times and each time was extremely pleasant. I would definitely recommend this training to anyone considering it.
Jeraldine Beaubrun5/04/2023 -
We’ve been training with them for about 12 weeks now and the experience has been great so far!! Kara is by far my fave, she has a way of making you relax and allowing us to be ourselves which is great!! Keep up the good work Kara!!
John Mccurren4/13/2020 -
From week 1 to Week 10 I know feel like a pro on the phone and their staff is great to work with and I am learning a life skill that I can apply to all areas to just make myself that much more effective. Highly recommend Jamie and the rest of their calling staff
Marcelo Ramirez7/10/2019 -
This company must have all of their Trainers on the phone major in Communications. Tiffany Roberts went above and beyond in answering all of my questions and gave me really solid advice on how to become better over the phones and become more comfortable within myself. I would recommend this to anyone that needs a boost with communicating either in their workplace or in general.
Denton Smith2/08/2021 -
Over the course of doing this phone training I have found it most helpful with nailing down appointments for my place of employment. It has made my phone calls easier to handle and take control of the conversation. Also the girls that I have trained with have been great. They are tentative and helpful in any of my questions ot concerns. Two thumbs up!
Victoria Rivers1/27/2021 -
I love training with CMS! It helps so much with staying on track when scheduling appointments and guiding you in the right direction to success! I am not sure if I am necessarily supposed to have a favorite trainer, but I love working with Kara Heneghan. She is always laid back and it definitely helps with making me feel comfortable.
Ashley Keatley9/04/2020 -
Awesome Staff !!! - was able to better refined and focus the time I spend on the phones with Great Results
A Google User9/03/2020 -
I have been doing the training for about 9 weeks now and I really appreciate it. The trainers are all super nice and helpful. And the techniques they teach us are really helpful while scheduling appointments. I would recommend to any dealership or phone business to have their employees train with them.
Douglas Byrd11/10/2020 -
The dealership I work for uses CMS as a phone training vendor and the experience has been absolutely wonderful, all of the trainers are very kind and helpful and all of the feed back is great and has definitely helped me improve in my day to day work interactions.
Richard Wilson5/08/2026 -
The best phone training experience ever. All of the trainers do an exceptional job guiding you to improving weekly. I'd like to specifically thank Jamie- she is phenomenal!
Erick Matthew11/11/2019 -
The best phone training I have had so far. The scripts are practical and easy to follow not to mention, effective. It has really helped me up my game. Sierra is pleasant and detailed-oriented when pointing out my strengths and weaknesses.
Nestor Caro1/17/2023 -
Awesome trainers. We use this company for phone training selling Harleys and they have helped all of us out with being more fluent on the phones. They are super helpful and awesome to work with. Highly recommend them.
Jacob Madden4/11/2023 -
Working with CMS has greatly assisted me with my incoming phone calls. The training sessions were smooth, helpful, and knowledge filled. Amazing job from everyone I’ve worked with and I thank them greatly!
Jeramy Marshall8/05/2022 -
Michelle with customer management systems is amazing! Training with Michelle at CMS has greatly improved my phone skills for any type of inbound calls. These trainings not only have helped me set more appointments but has also increased my sales revenue as well. Thank you!
Eric R2/05/2022 -
Coral is by far their best trainer! She effectively communicates where you go wrong and how to correct it. She's kind and courteous on the phone, and takes the time to make the training fun and enjoyable. Highly recommend others to partake in this training!
Brian Raub5/14/2019 -
Michelle Betancurt is a splendid phone trainer and I would recommend to ONLY go through her. Everyone else is good be she actually cares and WANTS to help you better yourself and makes sure you are doing well! She helped me advance my confidence in the phone training!!!!
sonny j3/11/2022 -
I Have Been In Phone Training with This Company for a Few Months. I Can Tell its making a Difference in the Way That I Answer/Control The Calls with My Customers. All of the Trainers have Been Great! Kim Was My Trainer today and Was Very Attentive to Help with any questions I Have.
Bennett Cobban5/24/2022 -
This training is great the people who do the training are amazing friendly and helpful and the training itself has help build more confidence when speaking with customers on the phone and turning them into appointments
George Cada4/02/2026 -
Customer Management Systems is an awesome company to train with. Their skills and training are one of a kind. I've learn so much on how to handle incoming and outgoing calls base on the relation of the each call. I apply the skills I've learn from the trainers on every call I make to customers or potential customers and it has helped me to gain full control of the call and make the appointment. I will continue to follow the plan and exceed my expectations. Thanks Customer Management Systems and your team for a job well done!!!!
Lawanda Perry1/18/2020 -
The phone training with Ms. Haileigh Atkinson is always wonderful! She always has a great attitude, is very knowledgeable and professional. The phone training has helped me a lot when I speak on the phone with my customers, it makes me feel way more comfortable and prepared for anything that comes my way. I look forward to training with her every week!
Lauryn Smith1/27/2021 -
As with all training systems people gather different bits of knowledge and wisdom from them. I started in car sales 6 months ago from the time this review was written. What this training has done for me (I am on week 13) is increase my confidence overall on the phone. It has helped my transitions from information gathering to appointment setting and objection handling better. The ladies are always kind and fun to work with. I have sat and laughed for 5 minutes during one of the calls and it has been a joy to work with CMS!
Levi Metzger7/18/2023 -
I really enjoyed my training sessions. They were truly helpful ensuring I have the skill sets needed and tweaking things here and there to make me more successful. Michelle and Laney were awesome. I know majority of the time I was paired with Michelle based on when I did my phone training she was always very polite and helpful. I really enjoy my trainings because I truly feel they help and reminds me word tracks to use. Thank you all for your continuous help.
Arianna Wade3/03/2022 -
BIG FAN - totally new to sales and my dealership set us up with CMS.
The ladies are awesome!!
Every time, helpful, encouraging and making sure I get it right.
VERY real world applicable training!
Michael David's Honda page b8/29/2019 -
I’ve been in the auto sales business for 11 years and have trained with a number of companies, but CMS really stands out. The team is personable, professional, and genuinely invested in your success. They give you a solid structure to handle any type of call while keeping it natural and customer-focused, making it much easier to guide conversations toward setting appointments. Big kudos to the trainers for such a great experience!
Frederick Marquis4/08/2026 -
It’s a great environment, I worked there for 3-4 years and I really enjoyed the experience. The office environment is really welcoming, I hear how people prefer this job than any other competitor due to the friendliness of every employee. Pettiness and gossip is never tolerated making it a safe environment ✨ Like I said no tolerance for anything else than professional adults! the management really cares about employees at this establishment, its like nothing ever seen.
Kimberlee Koerner5/31/2022 -
Since I have started with this training, I have so much confidence answering the phones and staying in control of the call! The staff is great and they are so friendly and helpful! I would highly recommend!
Sierra Esposito9/17/2019 -
From Eide Subaru, ND. Thank you for helping me improve my phone skills appreciate all the help from the team. would recommend to any business!
Derek Chase4/16/2026 -
Ladies are absolutely amazing at helping you get better not only to set appointments but customer service overall! Great feedback on every phone call training. Definitely make my day!
Andrey Shichanin2/28/2022 -
There phone training is the absolute best. They take their time to make sure you understand why you are using the necessary steps. They work with you, take time to answer questions, point out all the things you did right and give you recommendations on where to improve. It is a very comfortable training process. Being in sales for over 25 years, I have had numerous phone training classes and this is by far the best and most thorough one I have every had. Anyone in sales should take the opportunity to take this course. Coral, who I dealt with more than once guides you in a very positive manner, takes time to make sure you understand everything and seems to really care that you succeed. She did a great job!! I absolutely recommend this course!!
JohnDavid Morgan4/29/2019 -
I have had many different trainings over 20 years in the car business some have been very helpful some have only regurgitated old techniques and information. I have found CMS techniques to be extremely helpful. I am setting more appointments and more are actually showing. This program is excellent.
Rob Cannon8/05/2022 -
Jesse and Lauen are great. I have completed both the service and sales programs (basic and masters). The scripts are easy to follow and the team gives great feedback.
Darlene West3/07/2023 -
CMS and their word track learning system has been wonderful for understanding the way incoming and outgoing calls are to be handled. The associates at CMS are very wonderful to work with with an expertise of handling questions and overcoming objections. I look forward to talking with them and learning new methods of procedures. Great Stuff!!
John Mijal5/25/2022 -
Extremely professional & attentive staff. They go above and beyond to get your training done as quickly and efficiently as possible. They always tell you what was done RIGHT & what areas you need to work on versus just bombarding you with information. Each role-play is followed up with questions to make sure you’re comprehending & not just listening and repeating. You don’t mind doing training when they make it fun. Keep up the great work team! What you’re doing is working for everyone! -Ryan Flanagan
R Flan8/17/2023 -
Great training! It has helped us set better appointments and more appointments. They are also very friendly every week when we call and do our phone training.
Courtney Sander10/10/2019 -
Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.
Tyler Walko9/11/2020 -
Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.
A Google User9/11/2020 -
Emily "Smith" the phone trainer is really good at her job, and very informative, helpful, and patient when I struggle or present a question to her. I look forward to her calls each week!
-Andy @ Thielen Motors in Park Rapids, MN 56470
Andrew Sollien7/03/2026 -
The way this company treats it's client's is amazing. If you mess up they will help you out on how to overcome it. I have become more and more comfortable talking with clients over the phone.
Robert Davis7/09/2019 -
Absolutely amazing, I have been using their phone training program through my place of employment and I actually look forward to doing the training every week. The women I have worked with are absolute joys and I want to be friends with every single one of them. Shoutout to Lauren, Joanna, Asia and Sierra (and another wonderful woman ho unfortunately I forgot to write down the name for). I highly recommend this to anyone in a sales position as I have seen ample improvement already and cannot wait to continue to grow.
Bryn Gatz1/13/2023 -
I have never had a Dealership Job in Sales so when I started, I did not know how to get the customers in the dealership, this training has helped me in many ways! I use it daily when I get stuck in a conversation or when it becomes complicated. HIGHLY RECOMMENDED. Thank you Walsh Honda for getting us the training we needed to become better.
Sarah Hammonds3/15/2023 -
Being new to BDC sales, this training is extremely helpful. Coral has a very patient and calming personality and explains the various parts of the script and why it works. I tend to go off script at times and Coral gently pulls me back to the script. I'm looking forward to future training calls. This is definitely working! Thank you so much!
Tara Dojan5/16/2019 -
Just completed my phone training today! Over weeks of courses with Lauren Camarillo, she made my experience fun and exciting. Very personable and such a pleasure to work with! I’ve grown with my phone calls to our customers ever since I first started! Lots of tips and feed back after every course. She’s the best!
Paul Georgeson6/21/2022 -
The staff is polite and courteous of a salesperson's time, and very professional in their technique. I have learned over my weeks of training that it is never too late to from others how to be more effective in communicating with customers. Customer Management Systems has certainly helped me in this regard. I would heartily recommend them.
Jim Long8/24/2021 -
Phone Training has really helped me overcome real life objections I get on a daily basis. Doing it only once every week makes the transition into learning new steps super easy and it becomes normal.
A Google User9/03/2020 -
I Really enjoyed this phone training program. I felt it taught me: How to handle customers that aren't so friendly to deal with and different strategies around it. Special thanks goes out to DJ Williams and his staff for all there help and patience with me through this program. Thank you
Jen Deleonard6/13/2022 -
The weekly phone training sessions are well-structured and clearly focused on professional growth. The program provides a strong foundation for improving communication skills and can be a valuable asset for dealerships looking to enhance the performance of their BDC, customer care, and sales teams. Overall, it’s a useful resource for building consistency and confidence on the phones. I would recommend this program to dealerships of any size.
Jessica Froelich4/01/2026
Our Phone Training Slots
For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.