CALL 1-800-987-1156
AND LET US FIX YOUR PHONES
We Don’t Train Your Team — We Change Their Behavior on the Phone
Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.
15 minutes a week changes behavior. 2 days a year does not.
TAKE THE FIRST STEP NOW!
15-minute weekly 1-on-1 coaching (not one-time events)
Structured process — not scripts
Real call reviews with your managers
4.9-star rated by dealerships nationwide
GOOGLE REVIEWS
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The dealership I work for uses CMS as a phone training vendor and the experience has been absolutely wonderful, all of the trainers are very kind and helpful and all of the feed back is great and has definitely helped me improve in my day to day work interactions.
Richard Wilson5/08/2026 -
As with all training systems people gather different bits of knowledge and wisdom from them. I started in car sales 6 months ago from the time this review was written. What this training has done for me (I am on week 13) is increase my confidence overall on the phone. It has helped my transitions from information gathering to appointment setting and objection handling better. The ladies are always kind and fun to work with. I have sat and laughed for 5 minutes during one of the calls and it has been a joy to work with CMS!
Levi Metzger7/18/2023 -
Absolutely great training program from these guys! The entire staff is extremely friendly and helpful! The tools that they give you and help you practice with have helped me drastically improve my phone interactions with customers, from information gathering, to objection handling and setting appointments. Thank you!
Lennon Da Hora1/07/2020 -
All the conversations are great! So helpful and has helped me to become more confident on the phone. Looking forward to my next training script! Thanks to all of you!
Alison Moynihan6/13/2022 -
This training is great the people who do the training are amazing friendly and helpful and the training itself has help build more confidence when speaking with customers on the phone and turning them into appointments
George Cada4/02/2026 -
This is an awesome training course. Using the techniques they teach in real life definitely work. I sound more professional and in control of the phone conversation, and you can easily transition into making the appointment!
Tony Kurdilla II6/17/2019 -
The phone training offered for dealerships is amazing! It is very helpful in setting appointments with potential customers. I highly recommend you check them out!
Justin Moore8/16/2023 -
I am a car salesman and I needed some training to help me be more affective in phone calls, And setting appointments.. After a few training sessions with Kara My phone Sales closing rate has gone way up! and has helped my confidence tremendously. I would recommend this training program to anyone in Sales.. Thank you CMS!!
Chandler Bobbitt8/27/2020 -
People are amazingly friendly to train with over the phone. No pressure at all to get anything correct, they understand they are training you. Just finished training with Coral (don't know if I spelled the name correctly). She is very knowledgeable and friendly, just as everyone there is. Thank you guys!
Tyler Heidenheimer5/13/2019 -
The way this company treats it's client's is amazing. If you mess up they will help you out on how to overcome it. I have become more and more comfortable talking with clients over the phone.
Robert Davis7/09/2019 -
Working with CMS has greatly assisted me with my incoming phone calls. The training sessions were smooth, helpful, and knowledge filled. Amazing job from everyone I’ve worked with and I thank them greatly!
Jeramy Marshall8/05/2022 -
Great training team! The staff is friendly and professional but still makes a point to keep it relaxed and answers all questions asked. has taught some really great transition phrases and helps with overcoming objections with customers by providing alternatives. For all first time BDC representatives, this is a great way to help get over the anxiety of talking on the phone.
Alyson Kilanski5/17/2021 -
They have been very professional and polite! When first being told we were going to have to go through the training I was apposed to do so, but the interaction with their team has made me enjoy the time and learn a lot! Glad to be able to go through the training process!
clay womack1/26/2022 -
Phone training team was awesome today!! Thank you.
Francis Ping4/10/2025 -
I really enjoyed my training sessions. They were truly helpful ensuring I have the skill sets needed and tweaking things here and there to make me more successful. Michelle and Laney were awesome. I know majority of the time I was paired with Michelle based on when I did my phone training she was always very polite and helpful. I really enjoy my trainings because I truly feel they help and reminds me word tracks to use. Thank you all for your continuous help.
Arianna Wade3/03/2022 -
Our company has been using CMS for phone training, and the experience has been absolutely incredible.
A huge shoutout to Alexis and Emily—they are both amazing, supportive, and incredibly helpful throughout the entire process. They don’t just teach; they genuinely care about helping you improve and build confidence on the phones.
The sales scripts they provide are practical and highly effective. I find myself naturally using their script structures during live customer calls, and I’ve already seen a high success rate in my conversions. If you want your team to master the art of talking to sales customers, I cannot recommend CMS enough!
Nicole Thornton6/05/2026 -
I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!
Branden velazquez10/16/2020 -
Ladies are absolutely amazing at helping you get better not only to set appointments but customer service overall! Great feedback on every phone call training. Definitely make my day!
Andrey Shichanin2/28/2022 -
This program has helped my confidence tremendously with my communication skills when setting an appointment. The more you go over the material, the more efficient & secure your appointments will be! Huge shout out to DJ, Haileigh, & Lauren for all your help. They make you feel as comfortable as possible with the training. Highly recommended!!
Rebecca Mulhall1/27/2021 -
I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.
Alyssa Estep3/08/2021 -
The CMS phone trainers are total pros, they do an amazing job instructing and guiding you on how to be as effective as possible when on the phone. I've noticed a significant difference in how many appointments I'm able to get over the phone. Highly recommend them to anyone looking to increase their phone skills.
Alexander Mendoza12/09/2019 -
CMS is the best dealership phone training institute! All of there phone trainers are excellent, professional, and have awesome energy. I highly recommend Taylor Dean and Kallista Head they both are encouraging and personable. They make phone training enjoyable. CMS will be sure to help you better lead conversations with customers and gain confidence over the phone.
Dallas Lee8/23/2023 -
Michelle Betancurt is a splendid phone trainer and I would recommend to ONLY go through her. Everyone else is good be she actually cares and WANTS to help you better yourself and makes sure you are doing well! She helped me advance my confidence in the phone training!!!!
sonny j3/11/2022 -
The phone training course has been a great tool to help my sales productivity. It has given me structure and a road map that has increased my monthly sales total. Thanks for all your help.
Dedric Campbell7/29/2023 -
This is such a great team! There is nothing like practicing with a group that you feel comfortable with. Our company has greatly benefitted from the practice and the all around kindness/ helpfulness of the whole team. Thanks everyone 🙂
Angie Hartman2/22/2022 -
The phone training with Ms. Haileigh Atkinson is always wonderful! She always has a great attitude, is very knowledgeable and professional. The phone training has helped me a lot when I speak on the phone with my customers, it makes me feel way more comfortable and prepared for anything that comes my way. I look forward to training with her every week!
Lauryn Smith1/27/2021 -
For starters each phone training specialist I have had in the past 8 weeks are fantastic and very professional. When your not use to giving out information on the norm over the phone, they encourage you by giving you feedback on how to transition through it. I am grateful for my Company investing in me to go through this phone training. Thank for for keeping it simply simple.
Emily Polvorosa8/25/2020 -
The CMS training was absolutely fantastic. Coming from someone who is brand new to the car business, this training improved my confidence and comfortability with talking to customers and handling their objections.
Parker Cole9/13/2023 -
Jesse and Lauen are great. I have completed both the service and sales programs (basic and masters). The scripts are easy to follow and the team gives great feedback.
Darlene West3/07/2023 -
Customer Management Systems is an awesome company to train with. Their skills and training are one of a kind. I've learn so much on how to handle incoming and outgoing calls base on the relation of the each call. I apply the skills I've learn from the trainers on every call I make to customers or potential customers and it has helped me to gain full control of the call and make the appointment. I will continue to follow the plan and exceed my expectations. Thanks Customer Management Systems and your team for a job well done!!!!
Lawanda Perry1/18/2020 -
We’ve been training with them for about 12 weeks now and the experience has been great so far!! Kara is by far my fave, she has a way of making you relax and allowing us to be ourselves which is great!! Keep up the good work Kara!!
John Mccurren4/13/2020 -
I absolutely love working with Lauren Camarillo . She is a very good trainer she is able to answer my questions and coach me in ways that make sense for me to take control of my conversation. I have been putting the scripts into use and they are working for me. I've been in the car business for 5 years and have never had any training like this before, I HIGHLY recommend it!!
Oscar Sanchez5/07/2021 -
I have had many different trainings over 20 years in the car business some have been very helpful some have only regurgitated old techniques and information. I have found CMS techniques to be extremely helpful. I am setting more appointments and more are actually showing. This program is excellent.
Rob Cannon8/05/2022 -
The training provides practical techniques for setting more appointments, improving communication with customers, and confidently handling customer rebuttals and objections. The sessions were engaging, easy to understand, and filled with real-world examples that our team could immediately apply. Since completing the training, we've seen improvements in our conversations with customers and our overall appointment-setting process. We appreciate the knowledge, professionalism, and support provided by the CMS Training team and would highly recommend them to any business looking to strengthen their customer engagement and sales skills.
Abigail Morel6/24/2026 -
Extremely nice and professional staff! Many different training scenarios for all levels of experience
Carolyn Rainville8/13/2021 -
Every week I feel myself getting more comfortable and confident on the phones. The consistent role‑plays and familiar scripts make it easy to navigate conversations, stay in control, and handle objections that used to throw me off. What used to feel challenging now feels natural, and I can hear the improvement in my tone, pacing, and confidence. This training is helping me sharpen my skills, strengthen my communication, and show up better for every customer I talk to.
Roberto Ramirez6/30/2026 -
Great staff, very personable, my last experience with Kim was awesome. Keep up the hard work y'all are doing great. I would recommend this training to anyone in the car business.
Rocky Stanley5/28/2022 -
Being new to BDC sales, this training is extremely helpful. Coral has a very patient and calming personality and explains the various parts of the script and why it works. I tend to go off script at times and Coral gently pulls me back to the script. I'm looking forward to future training calls. This is definitely working! Thank you so much!
Tara Dojan5/16/2019 -
This training has helped me out a lot and has helped me boost my confidence when talking to customers
Lissa Urbaez4/01/2026 -
I've really enjoyed the weekly phone training with Customer Management Systems. The sessions are engaging, practical, and full of tips that I can apply immediately in my customer conversations. I've gained confidence on the phone and have seen a positive impact on my results. Highly recommend!
Carissa Haraczka6/08/2026 -
When my manager decided to go with them for training I was really worried and not looking forward to it, but I've really enjoyed every training exercise I've had. I can tell it's making me a better salesman- I know what to say to objections. It doesn't feel like training- they make it fun and pleasant. Thanks especially to Layney, she really does a professional job. Highly recommend.
Dawson “James” Ford12/08/2021 -
This training is very detailed and moves at a great pace to learn quickly without it becoming overwhelming. I have scheduled more than double the appointments that I used to. Also, Jamie Tilton is an amazing trainer that will guide you to success and increase your appointment setting fast!
Tylet Lewis11/18/2019 -
Starting out, I honestly thought I knew all there was to know about something as easy as answering the phone. After a couple sessions with Jamie, I realized I had A LOT to learn. With short sessions that really key in on specific points and with her AMAZING guidance, I don't dread learning new styles of appointment setting, gaining and keeping control of conversations and all around getting the correct information from every customer. She also asks if I have any questions or if I've ran into any specific situations that I didn't have an answer for. Really takes the time to get to know you and has helped my appointment setting rate over 50%. Thanks again Jamie, I really do appreciate it!
Eric Konichek7/24/2020 -
From week 1 to Week 10 I know feel like a pro on the phone and their staff is great to work with and I am learning a life skill that I can apply to all areas to just make myself that much more effective. Highly recommend Jamie and the rest of their calling staff
Marcelo Ramirez7/10/2019 -
CMS has been very helpful. I work at a dealership and every week I look forward to doing my phone training just because it helps me feel more confident on the phone with the customers. All the staff are amazing and very helpful as far as they critique you throughout the training by giving you advice on how you did plus what you can improve on. If you are new and work at a dealership like I do or evening have to take call or make them. This training is a game changer and is very beneficial.
Natalie Day5/05/2023 -
I have never had a Dealership Job in Sales so when I started, I did not know how to get the customers in the dealership, this training has helped me in many ways! I use it daily when I get stuck in a conversation or when it becomes complicated. HIGHLY RECOMMENDED. Thank you Walsh Honda for getting us the training we needed to become better.
Sarah Hammonds3/15/2023 -
CMS and their word track learning system has been wonderful for understanding the way incoming and outgoing calls are to be handled. The associates at CMS are very wonderful to work with with an expertise of handling questions and overcoming objections. I look forward to talking with them and learning new methods of procedures. Great Stuff!!
John Mijal5/25/2022 -
It’s a great environment, I worked there for 3-4 years and I really enjoyed the experience. The office environment is really welcoming, I hear how people prefer this job than any other competitor due to the friendliness of every employee. Pettiness and gossip is never tolerated making it a safe environment ✨ Like I said no tolerance for anything else than professional adults! the management really cares about employees at this establishment, its like nothing ever seen.
Kimberlee Koerner5/31/2022 -
This is a great form of training. I do very well in sales and never realized how much I was leaving on the table by not asking for the appointment. Something that is as simple as that and benefits me and my customers.
Awesome!!!!!!
brandon blair2/04/2020 -
Absolutely amazing, I have been using their phone training program through my place of employment and I actually look forward to doing the training every week. The women I have worked with are absolute joys and I want to be friends with every single one of them. Shoutout to Lauren, Joanna, Asia and Sierra (and another wonderful woman ho unfortunately I forgot to write down the name for). I highly recommend this to anyone in a sales position as I have seen ample improvement already and cannot wait to continue to grow.
Bryn Gatz1/13/2023
Our Phone Training Slots
For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.