CALL 1-800-987-1156
AND LET US FIX YOUR PHONES
We Don’t Train Your Team — We Change Their Behavior on the Phone
Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.
15 minutes a week changes behavior. 2 days a year does not.
TAKE THE FIRST STEP NOW!
15-minute weekly 1-on-1 coaching (not one-time events)
Structured process — not scripts
Real call reviews with your managers
4.9-star rated by dealerships nationwide
GOOGLE REVIEWS
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Our company has been using CMS for phone training, and the experience has been absolutely incredible.
A huge shoutout to Alexis and Emily—they are both amazing, supportive, and incredibly helpful throughout the entire process. They don’t just teach; they genuinely care about helping you improve and build confidence on the phones.
The sales scripts they provide are practical and highly effective. I find myself naturally using their script structures during live customer calls, and I’ve already seen a high success rate in my conversions. If you want your team to master the art of talking to sales customers, I cannot recommend CMS enough!
Nicole Thornton6/05/2026 -
This training was super helpful. Definitely increased my confidence both over the phone and in person. Everyone was super duper helpful and provided me with tips and advice on how to get better. I trained with Kalista and Taylor several times and each time was extremely pleasant. I would definitely recommend this training to anyone considering it.
Jeraldine Beaubrun5/04/2023 -
I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!
Westgate Shared9/11/2020 -
I love the training, the individuals are so nice and make it fun! Not to mention that this does help you set more appointments. Thanks for helping me become a better salesman!
Jarvion Franklin3/23/2021 -
I’ve been in the auto sales business for 11 years and have trained with a number of companies, but CMS really stands out. The team is personable, professional, and genuinely invested in your success. They give you a solid structure to handle any type of call while keeping it natural and customer-focused, making it much easier to guide conversations toward setting appointments. Big kudos to the trainers for such a great experience!
Frederick Marquis4/08/2026 -
The training provided is very effective and efficient. The trainers are very helpful and walk you through everything step by step. Haileigh has been amazing to work with. She is very helpful and doesn't get upset when I mess things up. She is very professional with everything she does. I really enjoy working with her.
brian mccullough1/29/2021 -
Our new GM came with the idea of phone training and I honestly doubted that it would be of benefit at first. Then I actually started implementing the training on all phone ups until I got so good at it, I started getting a lot more people in over the phone which led to more sales.
I also thought that I could do the same not only in phone calls, but with Facebook Market Place texts and it also worked perfect!
Casey Johnson and Jessica Ryan to be specific are amazing!
Ziad Ghanem2/08/2024 -
The phone training course has been a great tool to help my sales productivity. It has given me structure and a road map that has increased my monthly sales total. Thanks for all your help.
Dedric Campbell7/29/2023 -
Phone training team was awesome today!! Thank you.
Francis Ping4/10/2025 -
Staff is always professional and very kind! Michelle is my favorite trainer, always has constructive criticism and uplifting words! Has helped me so much in my job!
Sal Tomlinson8/27/2021 -
The staff is polite and courteous of a salesperson's time, and very professional in their technique. I have learned over my weeks of training that it is never too late to from others how to be more effective in communicating with customers. Customer Management Systems has certainly helped me in this regard. I would heartily recommend them.
Jim Long8/24/2021 -
I have recently gotten into a sales job with zero experience. This training with CMS has been amazing. The staff is very professional, and has great feedback. They are very on top of it, by giving you follow up and courtesy calls to remind you to get your training done. They have a very smooth and efficient training process that helps you build up the confidence slowly, instead of throwing you in the deep end. I am very pleased with their training process.
Grant Johnson1/11/2021 -
They have been extremely helpful with refining my phone tactics. The staff is kind, helpful and very insightful. I would definitely recommend their services to others seeking to enhance their sales processes
Patrick Morley12/16/2020 -
When my manager decided to go with them for training I was really worried and not looking forward to it, but I've really enjoyed every training exercise I've had. I can tell it's making me a better salesman- I know what to say to objections. It doesn't feel like training- they make it fun and pleasant. Thanks especially to Layney, she really does a professional job. Highly recommend.
Dawson “James” Ford12/08/2021 -
The best phone training experience ever. All of the trainers do an exceptional job guiding you to improving weekly. I'd like to specifically thank Jamie- she is phenomenal!
Erick Matthew11/11/2019 -
Coral is by far their best trainer! She effectively communicates where you go wrong and how to correct it. She's kind and courteous on the phone, and takes the time to make the training fun and enjoyable. Highly recommend others to partake in this training!
Brian Raub5/14/2019 -
The dealership I work for uses CMS as a phone training vendor and the experience has been absolutely wonderful, all of the trainers are very kind and helpful and all of the feed back is great and has definitely helped me improve in my day to day work interactions.
Richard Wilson5/08/2026 -
Over the course of doing this phone training I have found it most helpful with nailing down appointments for my place of employment. It has made my phone calls easier to handle and take control of the conversation. Also the girls that I have trained with have been great. They are tentative and helpful in any of my questions ot concerns. Two thumbs up!
Victoria Rivers1/27/2021 -
Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.
A Google User9/11/2020 -
The training is a useful tool for anyone in a customer service role. The biggest thing you’ll learn and be able to apply is word choice. Being able to correctly navigate conversations and objections with correct word choice is a big asset. The team does an excellent job training!
Henry Hanson8/31/2022 -
Layney, Kim, Bobbie, and Jessie all have wonderful communication skills. Makes the training fun and entertaining when it comes to scenarios when speaking to customers. They are all super friendly and I truly enjoy training with them.
Regina Price-Douglas1/25/2022 -
I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!
Branden velazquez10/16/2020 -
Customer Management Systems has really helped me own the phone when having conversations with customers, I feel more confidant and setting more firm appointments while gaining the trust of customers. We absolutely love Ryan and Taylor and always feel excited to get our next phone call after doing our weekly training. Great people! Great company!
Melissa Gibbs9/04/2019 -
I have never had a Dealership Job in Sales so when I started, I did not know how to get the customers in the dealership, this training has helped me in many ways! I use it daily when I get stuck in a conversation or when it becomes complicated. HIGHLY RECOMMENDED. Thank you Walsh Honda for getting us the training we needed to become better.
Sarah Hammonds3/15/2023 -
From Eide Subaru, ND. Thank you for helping me improve my phone skills appreciate all the help from the team. would recommend to any business!
Derek Chase4/16/2026 -
I absolutely love working with Tiffany. She is a very good trainer she is able to answer my questions and coach me in ways that make sense for me to take control of my conversation. I have been putting the scripts into use and they are working for me. I've been in the car business for 5 years and have never had any training like this before, I HIGHLY recommend it!!
Katie Wilson3/31/2021 -
The phone training offered for dealerships is amazing! It is very helpful in setting appointments with potential customers. I highly recommend you check them out!
Justin Moore8/16/2023 -
I will start by saying that the phone training is very good! The idea behind it is very clear and I can see how it can lead to setting better appointments. I'm really glad that I had the opportunity to take it and I would HIGHLY recommend it!
Robert Jones2/17/2021 -
I have definitely seen an improvement of my skill set on the phones. This training has allowed me to stay in control when speaking with a customer and I have definitely set more appointments due to this. I've worked with Janie and she does an excellent job!
Ralph Saldana5/15/2019 -
CMS is an excellent option for dealership phone training. Their trainers offer relevant, bite-sized training sessions that will absolutely make your sales staff more effective when dealing with customers on the phone. Their approach is extremely effective and their trainers are top notch. I have worked with Jaime for several weeks and can not speak highly enough of her sessions, really good stuff!
John Johnson1/16/2020 -
The best phone training I have had so far. The scripts are practical and easy to follow not to mention, effective. It has really helped me up my game. Sierra is pleasant and detailed-oriented when pointing out my strengths and weaknesses.
Nestor Caro1/17/2023 -
Trainers are awesome. Lauren is great. Been in the auto business 30 years and have done other programs but none as easy to actually implement into daily practice and see great results. Highly recommend!
Jeff Henderson1/04/2022 -
The phone training with Ms. Haileigh Atkinson is always wonderful! She always has a great attitude, is very knowledgeable and professional. The phone training has helped me a lot when I speak on the phone with my customers, it makes me feel way more comfortable and prepared for anything that comes my way. I look forward to training with her every week!
Lauryn Smith1/27/2021 -
I click to schedule my training session. I grab a cup of coffee and they call and here we go! Everyone has been great to work with. I just finished a training session with Layney and she handles things very professional and serious but fun and learn all at the same time. I have worked with Kim, Sarah, Michelle, LeAnn, etc. They have all been a joy and relaxing to work with. Great teachers, instructors, pleasant, and yes even fun! I even kind of look forward to it every week. LOL Happy Holidays!!!!
Polly Applebury12/09/2021 -
CMS has a very comprehensive program for phone training. It will help every level of sales associate become more confident in speaking to customers on the phone and in person. I have been in Automobile sales for more than 23 years and I really have seen the value in this program. Thanks to all of my trainers!
Dean DeBuhr10/17/2019 -
I have been talking and training with the ladies for a few weeks now and they have been amazing. This training has helped me boost my confidence while on the phone with my own customers.
Bambi Palmer6/25/2026 -
Amazing Phone Training, agents are personable & give great feedback and instruction while helping you learn the best uses to set appointments! Once a week for 20 minutes to enhance your appointments for your whole team is a great deal! I highly recommend to businesses!
Alysia Defreitas8/31/2020 -
Customer Management Systems is an awesome company to train with. Their skills and training are one of a kind. I've learn so much on how to handle incoming and outgoing calls base on the relation of the each call. I apply the skills I've learn from the trainers on every call I make to customers or potential customers and it has helped me to gain full control of the call and make the appointment. I will continue to follow the plan and exceed my expectations. Thanks Customer Management Systems and your team for a job well done!!!!
Lawanda Perry1/18/2020 -
Ladies are absolutely amazing at helping you get better not only to set appointments but customer service overall! Great feedback on every phone call training. Definitely make my day!
Andrey Shichanin2/28/2022 -
Fantastic training today with Layney! The more they work with me, the better I feel I am getting! Thanks again!
Eric Cody12/08/2021 -
At the beginning, I felt like I had known enough from previous phone training I had been given over the last few years of my career. Turns out I was wrong, and definitely have picked up some very useful knowledge after my 6th week doing this training. All of the staff is very fun to work with, especially Kara! She made the weekly training more fun, and even threw in some personal pointers of her own to help me even further. Keep an open mind, and give them a shot! It's worth it!
S H9/24/2020 -
Jesse and Lauen are great. I have completed both the service and sales programs (basic and masters). The scripts are easy to follow and the team gives great feedback.
Darlene West3/07/2023 -
I have always had great experience with phone training and my favorite person to talk to is Jessie. All of them are very attentive and very nice on the phone explaining everything needed. I have been in the business for 15 years and still feel that there are a few things with these scripts that help me with my word track with customers. Thank you!!!
Tanya Kennedy6/29/2022 -
I have been new to sales in the last 4 months and Now I feel like an expert on the phone talking to customers. I appreciate the training and I have learned a lot over the past few months. This is one of the best training classes I have ever taken and It made me more professional then ever on the phone. Thank you so much!
Deda Lucovic3/04/2021 -
The phone training is actually much better than what I thought it was gonna be. They make it very easy and simple to understand, And I find it easy to integrate into my everyday sales conversations.
No Gamble No Future4/20/2026 -
It’s a great environment, I worked there for 3-4 years and I really enjoyed the experience. The office environment is really welcoming, I hear how people prefer this job than any other competitor due to the friendliness of every employee. Pettiness and gossip is never tolerated making it a safe environment ✨ Like I said no tolerance for anything else than professional adults! the management really cares about employees at this establishment, its like nothing ever seen.
Kimberlee Koerner5/31/2022 -
Everyone here is super nice and helpful! I have benefitted quite a bit from doing the phone training with CMS with phone skills. I spoke with Lauren today and she was really helpful and gives good feedback to help with the training!
Brianna Caron8/23/2021 -
This training is great the people who do the training are amazing friendly and helpful and the training itself has help build more confidence when speaking with customers on the phone and turning them into appointments
George Cada4/02/2026 -
I have been doing the training for about 9 weeks now and I really appreciate it. The trainers are all super nice and helpful. And the techniques they teach us are really helpful while scheduling appointments. I would recommend to any dealership or phone business to have their employees train with them.
Douglas Byrd11/10/2020 -
I Really enjoyed this phone training program. I felt it taught me: How to handle customers that aren't so friendly to deal with and different strategies around it. Special thanks goes out to DJ Williams and his staff for all there help and patience with me through this program. Thank you
Jen Deleonard6/13/2022
Our Phone Training Slots
For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.