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We Don’t Train Your Team — We Change Their Behavior on the Phone

Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.

15 minutes a week changes behavior. 2 days a year does not.

TAKE THE FIRST STEP NOW!

15-minute weekly 1-on-1 coaching (not one-time events)

Structured process — not scripts 

Real call reviews with your managers

4.9-star rated by dealerships nationwide

GOOGLE REVIEWS

  • BIG FAN - totally new to sales and my dealership set us up with CMS.
    The ladies are awesome!!
    Every time, helpful, encouraging and making sure I get it right.
    VERY real world applicable training!

    Michael David's Honda page b Avatar
    Michael David's Honda page b
    8/29/2019
  • Being able to handle sales calls without hesitation is very important in my line of work. The training calls and mock sales calls they do are really starting to improve my sales game, and I have only been training for a couple months at a phone call a week. I was feeling slightly awkward at my sales calls and nowadays I feel much more competent. Thanks CMS.

    Brendan Callahan Avatar
    Brendan Callahan
    9/05/2020
  • I really enjoyed my training sessions. They were truly helpful ensuring I have the skill sets needed and tweaking things here and there to make me more successful. Michelle and Laney were awesome. I know majority of the time I was paired with Michelle based on when I did my phone training she was always very polite and helpful. I really enjoy my trainings because I truly feel they help and reminds me word tracks to use. Thank you all for your continuous help.

    Arianna Wade Avatar
    Arianna Wade
    3/03/2022
  • Jesse and Lauen are great. I have completed both the service and sales programs (basic and masters). The scripts are easy to follow and the team gives great feedback.

    Darlene West Avatar
    Darlene West
    3/07/2023
  • Everyone here is super nice and helpful! I have benefitted quite a bit from doing the phone training with CMS with phone skills. I spoke with Lauren today and she was really helpful and gives good feedback to help with the training!

    Brianna Caron Avatar
    Brianna Caron
    8/23/2021
  • I find the Incoming calls sales training to be extremely useful and relevant in my job. Every word of the script is crafted with the purpose of setting a solid appointment with a potential customer. I highly recommend this training and I look forward to starting the Outgoing Calls Sales training. Thanks so much, Brian Berlinguette

    BRIAN BERLINGUETTE Avatar
    BRIAN BERLINGUETTE
    10/05/2021
  • I have been doing the training for about 9 weeks now and I really appreciate it. The trainers are all super nice and helpful. And the techniques they teach us are really helpful while scheduling appointments. I would recommend to any dealership or phone business to have their employees train with them.

    Douglas Byrd Avatar
    Douglas Byrd
    11/10/2020
  • Great training! It has helped us set better appointments and more appointments. They are also very friendly every week when we call and do our phone training.

    Courtney Sander Avatar
    Courtney Sander
    10/10/2019
  • I am having a wonderful experience with CMS training! I have had great experience with my trainer Coral the past two weeks. I was super nervous at first, but then after the first couple tries I can really notice a difference, and now it's a breeze. Highly recommend this phone training!

    Nadiyah Jurado Avatar
    Nadiyah Jurado
    12/19/2019
  • We’ve been training with them for about 12 weeks now and the experience has been great so far!! Kara is by far my fave, she has a way of making you relax and allowing us to be ourselves which is great!! Keep up the good work Kara!!

    John Mccurren Avatar
    John Mccurren
    4/13/2020
  • I love the training, the individuals are so nice and make it fun! Not to mention that this does help you set more appointments. Thanks for helping me become a better salesman!

    Jarvion Franklin Avatar
    Jarvion Franklin
    3/23/2021
  • Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.

    Tyler Walko Avatar
    Tyler Walko
    9/11/2020
  • I've been using Customer Management Systems for months now and I love it. It's incredibly beneficial in a multitude of ways. When I'm talking to customers, I now feel so much more ready to handle any issue that arises. All of the phone trainers are very nice and Jamie is absolutely great. She's very professional and makes sure to keep it real, as if you're really talking to an actual customer. I learn so much every time I use it. I definitely recommend CMS to anyone that is even remotely curious. Give it a shot!

    Andrew Dressler Avatar
    Andrew Dressler
    5/02/2019
  • The training provided is very effective and efficient. The trainers are very helpful and walk you through everything step by step. Haileigh has been amazing to work with. She is very helpful and doesn't get upset when I mess things up. She is very professional with everything she does. I really enjoy working with her.

    brian mccullough Avatar
    brian mccullough
    1/29/2021
  • Great experience using CMS! Very educational and informative! Sarah is spot on with her training! I’m going to say again Sarah is spot on! They actually work with you to see improvement, instead of just reading a script! Highly recommend for any sales job!

    Warren Washington Avatar
    Warren Washington
    11/18/2020
  • Coral is by far their best trainer! She effectively communicates where you go wrong and how to correct it. She's kind and courteous on the phone, and takes the time to make the training fun and enjoyable. Highly recommend others to partake in this training!

    Brian Raub Avatar
    Brian Raub
    5/14/2019
  • This review is from a trainee point of view. I have been in sales for 3 years and the training from customer management systems is a great tool I use every day, to improve my sales and over all phone skills. Keeps me focused on the true goal of every phone call. The weekly review meetings are a great way to help me to stay sharp and to hold my self accountable.

    Sean Corr Avatar
    Sean Corr
    2/10/2021
  • Powerful tools to maximize effective appointment setting skills and drive customers from the phone to the showroom!!

    Josh Breen Avatar
    Josh Breen
    8/24/2020
  • I absolutely love working with Lauren Camarillo . She is a very good trainer she is able to answer my questions and coach me in ways that make sense for me to take control of my conversation. I have been putting the scripts into use and they are working for me. I've been in the car business for 5 years and have never had any training like this before, I HIGHLY recommend it!!

    Oscar Sanchez Avatar
    Oscar Sanchez
    5/07/2021
  • We have been using this program for 13 weeks now and it has made a world of difference! It not only helps with your phone word track but your in person word track also. It is a great tool to use and I think everyone should use this to improve! I would give 10 stars but it only let me give 5!! Great job guys! I appreciate all the help!!

    Tyler Parker Avatar
    Tyler Parker
    1/27/2021
  • Just completed my phone training today! Over weeks of courses with Lauren Camarillo, she made my experience fun and exciting. Very personable and such a pleasure to work with! I’ve grown with my phone calls to our customers ever since I first started! Lots of tips and feed back after every course. She’s the best!

    Paul Georgeson Avatar
    Paul Georgeson
    6/21/2022
  • I love the app. Feedback is great and I appreciate their honest opinions. I highly recommend.

    Samuel Turner Avatar
    Samuel Turner
    10/08/2020
  • Emily "Smith" the phone trainer is really good at her job, and very informative, helpful, and patient when I struggle or present a question to her. I look forward to her calls each week!

    -Andy @ Thielen Motors in Park Rapids, MN 56470

    Andrew Sollien Avatar
    Andrew Sollien
    7/03/2026
  • Phone Training has really helped me overcome real life objections I get on a daily basis. Doing it only once every week makes the transition into learning new steps super easy and it becomes normal.

    A Google User Avatar
    A Google User
    9/03/2020
  • I click to schedule my training session. I grab a cup of coffee and they call and here we go! Everyone has been great to work with. I just finished a training session with Layney and she handles things very professional and serious but fun and learn all at the same time. I have worked with Kim, Sarah, Michelle, LeAnn, etc. They have all been a joy and relaxing to work with. Great teachers, instructors, pleasant, and yes even fun! I even kind of look forward to it every week. LOL Happy Holidays!!!!

    Polly Applebury Avatar
    Polly Applebury
    12/09/2021
  • Great training team! The staff is friendly and professional but still makes a point to keep it relaxed and answers all questions asked. has taught some really great transition phrases and helps with overcoming objections with customers by providing alternatives. For all first time BDC representatives, this is a great way to help get over the anxiety of talking on the phone.

    Alyson Kilanski Avatar
    Alyson Kilanski
    5/17/2021
  • I have been doing the phone training for a short time and the trainers are awesome, they explain what we will be going over and let you know what they think you need to practice on. The training is a lot of what my BDC Manager has trained me on, just the wording is a little different. I have applied the training that I am receiving to incoming calls and follow up's with other customers and I feel that it is well worth it. It is so good to know that I work for a company that wants to invest in myself to make be a better part of the team.

    Kimberly Talbert Avatar
    Kimberly Talbert
    1/10/2023
  • Since I have started with this training, I have so much confidence answering the phones and staying in control of the call! The staff is great and they are so friendly and helpful! I would highly recommend!

    Sierra Esposito Avatar
    Sierra Esposito
    9/17/2019
  • All the conversations are great! So helpful and has helped me to become more confident on the phone. Looking forward to my next training script! Thanks to all of you!

    Alison Moynihan Avatar
    Alison Moynihan
    6/13/2022
  • These people are awesome! If you truly listen and understand what they try to help you understand, you will definitely set more appointments!

    dylan schaaf Avatar
    dylan schaaf
    8/26/2021
  • Michelle Betancurt is a splendid phone trainer and I would recommend to ONLY go through her. Everyone else is good be she actually cares and WANTS to help you better yourself and makes sure you are doing well! She helped me advance my confidence in the phone training!!!!

    sonny j Avatar
    sonny j
    3/11/2022
  • This training is great the people who do the training are amazing friendly and helpful and the training itself has help build more confidence when speaking with customers on the phone and turning them into appointments

    George Cada Avatar
    George Cada
    4/02/2026
  • When my manager decided to go with them for training I was really worried and not looking forward to it, but I've really enjoyed every training exercise I've had. I can tell it's making me a better salesman- I know what to say to objections. It doesn't feel like training- they make it fun and pleasant. Thanks especially to Layney, she really does a professional job. Highly recommend.

    Dawson “James” Ford Avatar
    Dawson “James” Ford
    12/08/2021
  • Awesome Staff !!! - was able to better refined and focus the time I spend on the phones with Great Results

    A Google User Avatar
    A Google User
    9/03/2020
  • I would like to thank them. Because I have never worked in car sales before so when I started working I didn’t know how to talk to customers over the phone and set up the appointment plus how to come over the objections that they have but working with CMS I learned a lot. I highly recommend them.
    Thank you so much Belleville Hyundai for getting me connected with them.

    Nikit Patel Avatar
    Nikit Patel
    7/21/2023
  • CMS is the best dealership phone training institute! All of there phone trainers are excellent, professional, and have awesome energy. I highly recommend Taylor Dean and Kallista Head they both are encouraging and personable. They make phone training enjoyable. CMS will be sure to help you better lead conversations with customers and gain confidence over the phone.

    Dallas Lee Avatar
    Dallas Lee
    8/23/2023
  • Been a great program for me to go through. It helping me to slow my roll when I get a phone call. Looking forward to the continued learning in this program.

    Alex Atkinson Avatar
    Alex Atkinson
    10/28/2019
  • I love training with CMS! It helps so much with staying on track when scheduling appointments and guiding you in the right direction to success! I am not sure if I am necessarily supposed to have a favorite trainer, but I love working with Kara Heneghan. She is always laid back and it definitely helps with making me feel comfortable.

    Ashley Keatley Avatar
    Ashley Keatley
    9/04/2020
  • The phone training offered for dealerships is amazing! It is very helpful in setting appointments with potential customers. I highly recommend you check them out!

    Justin Moore Avatar
    Justin Moore
    8/16/2023
  • CMS always reaches out at the beginning of the week to get a jump start on training - very much appreciated.

    All staff members I have worked with are very professional and work to ensure you are comfortable in maintaining control over the phone. The training may seem a little tedious as it is repetitive, but it really works! Developing a plan/approach on the phones is very important!

    Michael Scarn Avatar
    Michael Scarn
    11/21/2020
  • I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

    Alyssa Estep Avatar
    Alyssa Estep
    3/08/2021
  • I have definitely seen an improvement of my skill set on the phones. This training has allowed me to stay in control when speaking with a customer and I have definitely set more appointments due to this. I've worked with Janie and she does an excellent job!

    Ralph Saldana Avatar
    Ralph Saldana
    5/15/2019
  • I originally completed the 16 week Incoming Sales course to help with appointment setting and getting more familiar with automotive sales calls. As of today I have also completed the 12 week Outbound Sales course to help me further my phone skills and making sure my customers are taken care of properly. The staff is top notch and always willing to help ensure you get the most out of the courses. The group calls are also helpful as they serve as live critic sessions and help you realize areas you might be missing! All around a great team, and great learning experience!

    Trevor Elliott Avatar
    Trevor Elliott
    6/17/2019
  • Using this company as a training method for making sales calls has helped considerably. Some of the trainers give very honest feedback, but some almost seem like they’re afraid to offend when I call in, but it is reflected in the scores they give instead. Overall a very positive experience. I was skeptical at first but phone calls have become was easier since I started using the scripts.

    Tyler Schreifels Avatar
    Tyler Schreifels
    8/21/2019
  • Customer Management Systems has really helped me own the phone when having conversations with customers, I feel more confidant and setting more firm appointments while gaining the trust of customers. We absolutely love Ryan and Taylor and always feel excited to get our next phone call after doing our weekly training. Great people! Great company!

    Melissa Gibbs Avatar
    Melissa Gibbs
    9/04/2019
  • The way this company treats it's client's is amazing. If you mess up they will help you out on how to overcome it. I have become more and more comfortable talking with clients over the phone.

    Robert Davis Avatar
    Robert Davis
    7/09/2019
  • They have been extremely helpful with refining my phone tactics. The staff is kind, helpful and very insightful. I would definitely recommend their services to others seeking to enhance their sales processes

    Patrick Morley Avatar
    Patrick Morley
    12/16/2020
  • The phone training with Ms. Haileigh Atkinson is always wonderful! She always has a great attitude, is very knowledgeable and professional. The phone training has helped me a lot when I speak on the phone with my customers, it makes me feel way more comfortable and prepared for anything that comes my way. I look forward to training with her every week!

    Lauryn Smith Avatar
    Lauryn Smith
    1/27/2021
  • The best phone training experience ever. All of the trainers do an exceptional job guiding you to improving weekly. I'd like to specifically thank Jamie- she is phenomenal!

    Erick Matthew Avatar
    Erick Matthew
    11/11/2019
  • This is one of the best phone trainings I have ever had. I find myself use the material in actual phone calls. The staff there are all top notch and would recommend to any and everyone!

    Jeff Pate Avatar
    Jeff Pate
    2/17/2021

Our Phone Training Slots

For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.

PHONE TRAINING SLOTS

 

COST EFFECTIVE

Sell more cars with a monthly cost lower than the average gross on one vehicle.

VERSATILE

Train anyone at your dealership using our training slots – sales, service, parts and more.

TURNKEY

We’ll provide you with every piece of the phone training puzzle, while doing all of the heavy lifting.

FIX YOUR PHONES TODAY.

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