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AND LET US FIX YOUR PHONES

We Don’t Train Your Team — We Change Their Behavior on the Phone

Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.

15 minutes a week changes behavior. 2 days a year does not.

TAKE THE FIRST STEP NOW!

15-minute weekly 1-on-1 coaching (not one-time events)

Structured process — not scripts 

Real call reviews with your managers

4.9-star rated by dealerships nationwide

GOOGLE REVIEWS

  • The trainers at Customer Management Systems have been a great help in boosting my confidence on the phone at work! I feel that the training has aided in my professionalism as a service advisor and I greatly appreciate their help and guidance! I have worked with Elise, Selena, Emily and Jessie and they have all been wonderful.

    Claire Frank Avatar
    Claire Frank
    7/22/2026
  • The weekly phone training sessions are well-structured and clearly focused on professional growth. The program provides a strong foundation for improving communication skills and can be a valuable asset for dealerships looking to enhance the performance of their BDC, customer care, and sales teams. Overall, it’s a useful resource for building consistency and confidence on the phones. I would recommend this program to dealerships of any size.

    Jessica Froelich Avatar
    Jessica Froelich
    4/01/2026
  • Powerful tools to maximize effective appointment setting skills and drive customers from the phone to the showroom!!

    Josh Breen Avatar
    Josh Breen
    8/24/2020
  • I’ve been in the auto sales business for 11 years and have trained with a number of companies, but CMS really stands out. The team is personable, professional, and genuinely invested in your success. They give you a solid structure to handle any type of call while keeping it natural and customer-focused, making it much easier to guide conversations toward setting appointments. Big kudos to the trainers for such a great experience!

    Frederick Marquis Avatar
    Frederick Marquis
    4/08/2026
  • I have definitely seen an improvement of my skill set on the phones. This training has allowed me to stay in control when speaking with a customer and I have definitely set more appointments due to this. I've worked with Janie and she does an excellent job!

    Ralph Saldana Avatar
    Ralph Saldana
    5/15/2019
  • I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!

    Westgate Shared Avatar
    Westgate Shared
    9/11/2020
  • All the conversations are great! So helpful and has helped me to become more confident on the phone. Looking forward to my next training script! Thanks to all of you!

    Alison Moynihan Avatar
    Alison Moynihan
    6/13/2022
  • Have helped me tremendously with working on the phone. They have an excellent structure and work well with coaching you. I am new to car sales and have increased sales over the phone/setting appointments since I started training with them.

    Dustin Marteney Avatar
    Dustin Marteney
    10/18/2023
  • This is a great form of training. I do very well in sales and never realized how much I was leaving on the table by not asking for the appointment. Something that is as simple as that and benefits me and my customers.
    Awesome!!!!!!

    brandon blair Avatar
    brandon blair
    2/04/2020
  • Over the course of doing this phone training I have found it most helpful with nailing down appointments for my place of employment. It has made my phone calls easier to handle and take control of the conversation. Also the girls that I have trained with have been great. They are tentative and helpful in any of my questions ot concerns. Two thumbs up!

    Victoria Rivers Avatar
    Victoria Rivers
    1/27/2021
  • BIG FAN - totally new to sales and my dealership set us up with CMS.
    The ladies are awesome!!
    Every time, helpful, encouraging and making sure I get it right.
    VERY real world applicable training!

    Michael David's Honda page b Avatar
    Michael David's Honda page b
    8/29/2019
  • Absolutely love this phone training. It has really helped my phone skills in a lot of ways especially overcoming objections from a customer. I have used my trainer Belle, 3 times and she has been great. She explains everything very well start to finish.

    kimberlyn lowe Avatar
    kimberlyn lowe
    12/16/2019
  • Been a great program for me to go through. It helping me to slow my roll when I get a phone call. Looking forward to the continued learning in this program.

    Alex Atkinson Avatar
    Alex Atkinson
    10/28/2019
  • Extremely professional & attentive staff. They go above and beyond to get your training done as quickly and efficiently as possible. They always tell you what was done RIGHT & what areas you need to work on versus just bombarding you with information. Each role-play is followed up with questions to make sure you’re comprehending & not just listening and repeating. You don’t mind doing training when they make it fun. Keep up the great work team! What you’re doing is working for everyone! -Ryan Flanagan

    R Flan Avatar
    R Flan
    8/17/2023
  • We’ve been training with them for about 12 weeks now and the experience has been great so far!! Kara is by far my fave, she has a way of making you relax and allowing us to be ourselves which is great!! Keep up the good work Kara!!

    John Mccurren Avatar
    John Mccurren
    4/13/2020
  • The training provides practical techniques for setting more appointments, improving communication with customers, and confidently handling customer rebuttals and objections. The sessions were engaging, easy to understand, and filled with real-world examples that our team could immediately apply. Since completing the training, we've seen improvements in our conversations with customers and our overall appointment-setting process. We appreciate the knowledge, professionalism, and support provided by the CMS Training team and would highly recommend them to any business looking to strengthen their customer engagement and sales skills.

    Abigail Morel Avatar
    Abigail Morel
    6/24/2026
  • Great training! It has helped us set better appointments and more appointments. They are also very friendly every week when we call and do our phone training.

    Courtney Sander Avatar
    Courtney Sander
    10/10/2019
  • I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!

    Branden velazquez Avatar
    Branden velazquez
    10/16/2020
  • I will start by saying that the phone training is very good! The idea behind it is very clear and I can see how it can lead to setting better appointments. I'm really glad that I had the opportunity to take it and I would HIGHLY recommend it!

    Robert Jones Avatar
    Robert Jones
    2/17/2021
  • The trainers at this company ensure that they go at a speed that you are comfortable with. They also give you lots of feedback both during the training and after the training. Lots of information that can be used both at work and outside of work! Highly recommend their phone training program!

    Faith Hunt Avatar
    Faith Hunt
    12/08/2022
  • It’s been a lot of fun really using my experience with phone training with customers. Even if you’re just starting out, you’ll catch yourself weaving in your training with everyday calls! Special thank you to Taylor Darby, whom has been an absolute gem to work with. Thank you for making my training sessions light hearted and fun!

    isaac smyth Avatar
    isaac smyth
    3/15/2023
  • The training is a useful tool for anyone in a customer service role. The biggest thing you’ll learn and be able to apply is word choice. Being able to correctly navigate conversations and objections with correct word choice is a big asset. The team does an excellent job training!

    Henry Hanson Avatar
    Henry Hanson
    8/31/2022
  • Michelle Betancurt is a splendid phone trainer and I would recommend to ONLY go through her. Everyone else is good be she actually cares and WANTS to help you better yourself and makes sure you are doing well! She helped me advance my confidence in the phone training!!!!

    sonny j Avatar
    sonny j
    3/11/2022
  • Rachel Chambers helped me today with my 6th phone training session and I could not be happier. First of all, Everyone I've talked to has been super nice walking me through the training's and helping me work on my phone growth.
    I've had A LOT of success using their scripts and I would definitely recommend these training to anyone in the phone sales industry.

    Mark Rhinesmith Avatar
    Mark Rhinesmith
    7/12/2019
  • I originally completed the 16 week Incoming Sales course to help with appointment setting and getting more familiar with automotive sales calls. As of today I have also completed the 12 week Outbound Sales course to help me further my phone skills and making sure my customers are taken care of properly. The staff is top notch and always willing to help ensure you get the most out of the courses. The group calls are also helpful as they serve as live critic sessions and help you realize areas you might be missing! All around a great team, and great learning experience!

    Trevor Elliott Avatar
    Trevor Elliott
    6/17/2019
  • Love this phone training! Helped me boost my appointments at the dealership. The trainers are very upbeat and helpful. I definitely recommend Customer Management Systems.

    Marc TV Avatar
    Marc TV
    8/02/2019
  • I have never had a Dealership Job in Sales so when I started, I did not know how to get the customers in the dealership, this training has helped me in many ways! I use it daily when I get stuck in a conversation or when it becomes complicated. HIGHLY RECOMMENDED. Thank you Walsh Honda for getting us the training we needed to become better.

    Sarah Hammonds Avatar
    Sarah Hammonds
    3/15/2023
  • The best phone training I have had so far. The scripts are practical and easy to follow not to mention, effective. It has really helped me up my game. Sierra is pleasant and detailed-oriented when pointing out my strengths and weaknesses.

    Nestor Caro Avatar
    Nestor Caro
    1/17/2023
  • I have always had great experience with phone training and my favorite person to talk to is Jessie. All of them are very attentive and very nice on the phone explaining everything needed. I have been in the business for 15 years and still feel that there are a few things with these scripts that help me with my word track with customers. Thank you!!!

    Tanya Kennedy Avatar
    Tanya Kennedy
    6/29/2022
  • I find the Incoming calls sales training to be extremely useful and relevant in my job. Every word of the script is crafted with the purpose of setting a solid appointment with a potential customer. I highly recommend this training and I look forward to starting the Outgoing Calls Sales training. Thanks so much, Brian Berlinguette

    BRIAN BERLINGUETTE Avatar
    BRIAN BERLINGUETTE
    10/05/2021
  • This program has helped my confidence tremendously with my communication skills when setting an appointment. The more you go over the material, the more efficient & secure your appointments will be! Huge shout out to DJ, Haileigh, & Lauren for all your help. They make you feel as comfortable as possible with the training. Highly recommended!!

    Rebecca Mulhall Avatar
    Rebecca Mulhall
    1/27/2021
  • Phone Training has really helped me overcome real life objections I get on a daily basis. Doing it only once every week makes the transition into learning new steps super easy and it becomes normal.

    Jaylen Lipp Avatar
    Jaylen Lipp
    9/03/2020
  • I have been talking and training with the ladies for a few weeks now and they have been amazing. This training has helped me boost my confidence while on the phone with my own customers.

    Bambi Palmer Avatar
    Bambi Palmer
    6/25/2026
  • I've really enjoyed the weekly phone training with Customer Management Systems. The sessions are engaging, practical, and full of tips that I can apply immediately in my customer conversations. I've gained confidence on the phone and have seen a positive impact on my results. Highly recommend!

    Carissa Haraczka Avatar
    Carissa Haraczka
    6/08/2026
  • This is such a great team! There is nothing like practicing with a group that you feel comfortable with. Our company has greatly benefitted from the practice and the all around kindness/ helpfulness of the whole team. Thanks everyone 🙂

    Angie Hartman Avatar
    Angie Hartman
    2/22/2022
  • I currently just completed my third training with CMS and am impressed on how much their tools have helped me better myself! I have already increased my confirmed appointments and my sales have already started to increase! Kyleigh has been very helpful walking me through the process and making great suggestions and letting me know where I am struggling and how I can make a change for the better. If you or someone you work with is new or is struggling with phone skills I suggest working with CMS!

    Dan Downing Avatar
    Dan Downing
    2/12/2025
  • The phone training offered for dealerships is amazing! It is very helpful in setting appointments with potential customers. I highly recommend you check them out!

    Justin Moore Avatar
    Justin Moore
    8/16/2023
  • Phone training team was awesome today!! Thank you.

    Francis Ping Avatar
    Francis Ping
    4/10/2025
  • Customer Management Systems has really helped me own the phone when having conversations with customers, I feel more confidant and setting more firm appointments while gaining the trust of customers. We absolutely love Ryan and Taylor and always feel excited to get our next phone call after doing our weekly training. Great people! Great company!

    Melissa Gibbs Avatar
    Melissa Gibbs
    9/04/2019
  • CMS has been very helpful. I work at a dealership and every week I look forward to doing my phone training just because it helps me feel more confident on the phone with the customers. All the staff are amazing and very helpful as far as they critique you throughout the training by giving you advice on how you did plus what you can improve on. If you are new and work at a dealership like I do or evening have to take call or make them. This training is a game changer and is very beneficial.

    Natalie Day Avatar
    Natalie Day
    5/05/2023
  • The phone training is actually much better than what I thought it was gonna be. They make it very easy and simple to understand, And I find it easy to integrate into my everyday sales conversations.

    No Gamble No Future Avatar
    No Gamble No Future
    4/20/2026
  • Just completed my phone training today! Over weeks of courses with Lauren Camarillo, she made my experience fun and exciting. Very personable and such a pleasure to work with! I’ve grown with my phone calls to our customers ever since I first started! Lots of tips and feed back after every course. She’s the best!

    Paul Georgeson Avatar
    Paul Georgeson
    6/21/2022
  • This is an awesome training course. Using the techniques they teach in real life definitely work. I sound more professional and in control of the phone conversation, and you can easily transition into making the appointment!

    Tony Kurdilla II Avatar
    Tony Kurdilla II
    6/17/2019
  • Great team to work with and very friendly. Always willing to go above and beyond in helping us with any questions we may have before during or after our sessions. I've personally benefited from this training! Raises all around!!!!

    Dustin Tompkins Avatar
    Dustin Tompkins
    12/08/2022
  • Everyone here is super nice and helpful! I have benefitted quite a bit from doing the phone training with CMS with phone skills. I spoke with Lauren today and she was really helpful and gives good feedback to help with the training!

    Brianna Caron Avatar
    Brianna Caron
    8/23/2021
  • Emily "Smith" the phone trainer is really good at her job, and very informative, helpful, and patient when I struggle or present a question to her. I look forward to her calls each week!

    -Andy @ Thielen Motors in Park Rapids, MN 56470

    Andrew Sollien Avatar
    Andrew Sollien
    7/03/2026
  • I have been doing the phone training for a short time and the trainers are awesome, they explain what we will be going over and let you know what they think you need to practice on. The training is a lot of what my BDC Manager has trained me on, just the wording is a little different. I have applied the training that I am receiving to incoming calls and follow up's with other customers and I feel that it is well worth it. It is so good to know that I work for a company that wants to invest in myself to make be a better part of the team.

    Kimberly Talbert Avatar
    Kimberly Talbert
    1/10/2023
  • Great experience using CMS! Very educational and informative! Sarah is spot on with her training! I’m going to say again Sarah is spot on! They actually work with you to see improvement, instead of just reading a script! Highly recommend for any sales job!

    Warren Washington Avatar
    Warren Washington
    11/18/2020
  • I had a wonderful experience with the phone trainers here! At first I was hesitant and nervous, but after the first 2 calls, I noticed actually how helpful they are! You actually really get into it sometimes, and they feel like real calls with a customer. This has helped me with picking great word choices/rebuttals in some of my current leads! Thank you!

    Paige Grandowski Avatar
    Paige Grandowski
    12/11/2019
  • This review is from a trainee point of view. I have been in sales for 3 years and the training from customer management systems is a great tool I use every day, to improve my sales and over all phone skills. Keeps me focused on the true goal of every phone call. The weekly review meetings are a great way to help me to stay sharp and to hold my self accountable.

    Sean Corr Avatar
    Sean Corr
    2/10/2021

Our Phone Training Slots

For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.

PHONE TRAINING SLOTS

 

COST EFFECTIVE

Sell more cars with a monthly cost lower than the average gross on one vehicle.

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Train anyone at your dealership using our training slots – sales, service, parts and more.

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FIX YOUR PHONES TODAY.

Take the first step to fixing your phones forever.