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We Don’t Train Your Team — We Change Their Behavior on the Phone

Using weekly 1-on-1 coaching, real call reviews, and proven Spaced Repetition, we build habits that stick — not short-term improvement.

15 minutes a week changes behavior. 2 days a year does not.

TAKE THE FIRST STEP NOW!

15-minute weekly 1-on-1 coaching (not one-time events)

Structured process — not scripts 

Real call reviews with your managers

4.9-star rated by dealerships nationwide

GOOGLE REVIEWS

  • Been a great program for me to go through. It helping me to slow my roll when I get a phone call. Looking forward to the continued learning in this program.

    Alex Atkinson Avatar
    Alex Atkinson
    10/28/2019
  • Our new GM came with the idea of phone training and I honestly doubted that it would be of benefit at first. Then I actually started implementing the training on all phone ups until I got so good at it, I started getting a lot more people in over the phone which led to more sales.

    I also thought that I could do the same not only in phone calls, but with Facebook Market Place texts and it also worked perfect!

    Casey Johnson and Jessica Ryan to be specific are amazing!

    Ziad Ghanem Avatar
    Ziad Ghanem
    2/08/2024
  • This training is great the people who do the training are amazing friendly and helpful and the training itself has help build more confidence when speaking with customers on the phone and turning them into appointments

    George Cada Avatar
    George Cada
    4/02/2026
  • CMS is an excellent option for dealership phone training. Their trainers offer relevant, bite-sized training sessions that will absolutely make your sales staff more effective when dealing with customers on the phone. Their approach is extremely effective and their trainers are top notch. I have worked with Jaime for several weeks and can not speak highly enough of her sessions, really good stuff!

    John Johnson Avatar
    John Johnson
    1/16/2020
  • This review is from a trainee point of view. I have been in sales for 3 years and the training from customer management systems is a great tool I use every day, to improve my sales and over all phone skills. Keeps me focused on the true goal of every phone call. The weekly review meetings are a great way to help me to stay sharp and to hold my self accountable.

    Sean Corr Avatar
    Sean Corr
    2/10/2021
  • Excellent staff that provides a great way to improve auto sales. Although my training session has been geared towards auto sales, their method can be used with any kind of sales.

    A Google User Avatar
    A Google User
    9/11/2020
  • I have never had a Dealership Job in Sales so when I started, I did not know how to get the customers in the dealership, this training has helped me in many ways! I use it daily when I get stuck in a conversation or when it becomes complicated. HIGHLY RECOMMENDED. Thank you Walsh Honda for getting us the training we needed to become better.

    Sarah Hammonds Avatar
    Sarah Hammonds
    3/15/2023
  • I have definitely seen an improvement of my skill set on the phones. This training has allowed me to stay in control when speaking with a customer and I have definitely set more appointments due to this. I've worked with Janie and she does an excellent job!

    Ralph Saldana Avatar
    Ralph Saldana
    5/15/2019
  • CMS has a great team, and really provides quality training for individuals pursuing a career in the car business! Not only do they provide great feedback, they keep you on your toes at all time! Thank you! - Francisco @ Chevy Exchange

    Francisco Zabala Avatar
    Francisco Zabala
    8/26/2021
  • I have recently gotten into a sales job with zero experience. This training with CMS has been amazing. The staff is very professional, and has great feedback. They are very on top of it, by giving you follow up and courtesy calls to remind you to get your training done. They have a very smooth and efficient training process that helps you build up the confidence slowly, instead of throwing you in the deep end. I am very pleased with their training process.

    Grant Johnson Avatar
    Grant Johnson
    1/11/2021
  • They have been very professional and polite! When first being told we were going to have to go through the training I was apposed to do so, but the interaction with their team has made me enjoy the time and learn a lot! Glad to be able to go through the training process!

    clay womack Avatar
    clay womack
    1/26/2022
  • The trainers at this company ensure that they go at a speed that you are comfortable with. They also give you lots of feedback both during the training and after the training. Lots of information that can be used both at work and outside of work! Highly recommend their phone training program!

    Faith Hunt Avatar
    Faith Hunt
    12/08/2022
  • I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!

    Branden velazquez Avatar
    Branden velazquez
    10/16/2020
  • I Really enjoyed this phone training program. I felt it taught me: How to handle customers that aren't so friendly to deal with and different strategies around it. Special thanks goes out to DJ Williams and his staff for all there help and patience with me through this program. Thank you

    Jen Deleonard Avatar
    Jen Deleonard
    6/13/2022
  • All the conversations are great! So helpful and has helped me to become more confident on the phone. Looking forward to my next training script! Thanks to all of you!

    Alison Moynihan Avatar
    Alison Moynihan
    6/13/2022
  • Rachel Chambers helped me today with my 6th phone training session and I could not be happier. First of all, Everyone I've talked to has been super nice walking me through the training's and helping me work on my phone growth.
    I've had A LOT of success using their scripts and I would definitely recommend these training to anyone in the phone sales industry.

    Mark Rhinesmith Avatar
    Mark Rhinesmith
    7/12/2019
  • I love the app. Feedback is great and I appreciate their honest opinions. I highly recommend.

    Samuel Turner Avatar
    Samuel Turner
    10/08/2020
  • The phone training course has been a great tool to help my sales productivity. It has given me structure and a road map that has increased my monthly sales total. Thanks for all your help.

    Dedric Campbell Avatar
    Dedric Campbell
    7/29/2023
  • I originally completed the 16 week Incoming Sales course to help with appointment setting and getting more familiar with automotive sales calls. As of today I have also completed the 12 week Outbound Sales course to help me further my phone skills and making sure my customers are taken care of properly. The staff is top notch and always willing to help ensure you get the most out of the courses. The group calls are also helpful as they serve as live critic sessions and help you realize areas you might be missing! All around a great team, and great learning experience!

    Trevor Elliott Avatar
    Trevor Elliott
    6/17/2019
  • Great staff, very personable, my last experience with Kim was awesome. Keep up the hard work y'all are doing great. I would recommend this training to anyone in the car business.

    Rocky Stanley Avatar
    Rocky Stanley
    5/28/2022
  • They give you a simple easy word tracks to use for handling objections and setting appointments. Trainers are great. They are friendly, give clear direct instructions and have great feedback.

    Jeff Henderson Avatar
    Jeff Henderson
    12/08/2021
  • I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

    Alyssa Estep Avatar
    Alyssa Estep
    3/08/2021
  • Had a great experience with them. Very thorough on their training. Very easy to talk to and will help you through anything you need. If you or your team need help give them a call they will help you!

    Michael Mavus Avatar
    Michael Mavus
    9/14/2023
  • The staff is polite and courteous of a salesperson's time, and very professional in their technique. I have learned over my weeks of training that it is never too late to from others how to be more effective in communicating with customers. Customer Management Systems has certainly helped me in this regard. I would heartily recommend them.

    Jim Long Avatar
    Jim Long
    8/24/2021
  • Being able to handle sales calls without hesitation is very important in my line of work. The training calls and mock sales calls they do are really starting to improve my sales game, and I have only been training for a couple months at a phone call a week. I was feeling slightly awkward at my sales calls and nowadays I feel much more competent. Thanks CMS.

    Brendan Callahan Avatar
    Brendan Callahan
    9/05/2020
  • I currently just completed my third training with CMS and am impressed on how much their tools have helped me better myself! I have already increased my confirmed appointments and my sales have already started to increase! Kyleigh has been very helpful walking me through the process and making great suggestions and letting me know where I am struggling and how I can make a change for the better. If you or someone you work with is new or is struggling with phone skills I suggest working with CMS!

    Dan Downing Avatar
    Dan Downing
    2/12/2025
  • This is such a great team! There is nothing like practicing with a group that you feel comfortable with. Our company has greatly benefitted from the practice and the all around kindness/ helpfulness of the whole team. Thanks everyone 🙂

    Angie Hartman Avatar
    Angie Hartman
    2/22/2022
  • Being new to BDC sales, this training is extremely helpful. Coral has a very patient and calming personality and explains the various parts of the script and why it works. I tend to go off script at times and Coral gently pulls me back to the script. I'm looking forward to future training calls. This is definitely working! Thank you so much!

    Tara Dojan Avatar
    Tara Dojan
    5/16/2019
  • I wanted to express my sincere appreciation for the exceptional training Lauren provided as a Senior Phone Training Specialist. Her expertise and dedication truly deserve a 5 out of 5 star rating. Her guidance has been invaluable, and I feel confident and well-prepared book appointments thanks to her support.

    Martin Estrada Avatar
    Martin Estrada
    9/21/2023
  • Michelle Betancurt is a splendid phone trainer and I would recommend to ONLY go through her. Everyone else is good be she actually cares and WANTS to help you better yourself and makes sure you are doing well! She helped me advance my confidence in the phone training!!!!

    sonny j Avatar
    sonny j
    3/11/2022
  • The Phone training has been helpful on making more appointments. I keep working on my training makes it easier each day. Trying new things each day to be successful.

    Ronald Wrubel Avatar
    Ronald Wrubel
    8/23/2019
  • Over the course of doing this phone training I have found it most helpful with nailing down appointments for my place of employment. It has made my phone calls easier to handle and take control of the conversation. Also the girls that I have trained with have been great. They are tentative and helpful in any of my questions ot concerns. Two thumbs up!

    Victoria Rivers Avatar
    Victoria Rivers
    1/27/2021
  • CMS and their word track learning system has been wonderful for understanding the way incoming and outgoing calls are to be handled. The associates at CMS are very wonderful to work with with an expertise of handling questions and overcoming objections. I look forward to talking with them and learning new methods of procedures. Great Stuff!!

    John Mijal Avatar
    John Mijal
    5/25/2022
  • This is one of the best phone trainings I have ever had. I find myself use the material in actual phone calls. The staff there are all top notch and would recommend to any and everyone!

    Jeff Pate Avatar
    Jeff Pate
    2/17/2021
  • I’ve been in the auto sales business for 11 years and have trained with a number of companies, but CMS really stands out. The team is personable, professional, and genuinely invested in your success. They give you a solid structure to handle any type of call while keeping it natural and customer-focused, making it much easier to guide conversations toward setting appointments. Big kudos to the trainers for such a great experience!

    Frederick Marquis Avatar
    Frederick Marquis
    4/08/2026
  • I have been completing training with CMS for months now and I think they have down an amazing job in their critiques and strategies to help build my phone communication skills. I believe it has helped me better handle customers on the phone as well as set more appointments.

    Hayley Hamilton Avatar
    Hayley Hamilton
    8/13/2021
  • Great experience using CMS! Very educational and informative! Sarah is spot on with her training! I’m going to say again Sarah is spot on! They actually work with you to see improvement, instead of just reading a script! Highly recommend for any sales job!

    Warren Washington Avatar
    Warren Washington
    11/18/2020
  • For starters each phone training specialist I have had in the past 8 weeks are fantastic and very professional. When your not use to giving out information on the norm over the phone, they encourage you by giving you feedback on how to transition through it. I am grateful for my Company investing in me to go through this phone training. Thank for for keeping it simply simple.

    Emily Polvorosa Avatar
    Emily Polvorosa
    8/25/2020
  • Emily "Smith" the phone trainer is really good at her job, and very informative, helpful, and patient when I struggle or present a question to her. I look forward to her calls each week!

    -Andy @ Thielen Motors in Park Rapids, MN 56470

    Andrew Sollien Avatar
    Andrew Sollien
    7/03/2026
  • I would like to thank them. Because I have never worked in car sales before so when I started working I didn’t know how to talk to customers over the phone and set up the appointment plus how to come over the objections that they have but working with CMS I learned a lot. I highly recommend them.
    Thank you so much Belleville Hyundai for getting me connected with them.

    Nikit Patel Avatar
    Nikit Patel
    7/21/2023
  • I LOVE this phone training! I was a TOTAL LOSER on the phones until I took CMS training. Not anymore 😊. It is really easy and really helped me with booking appointments! Love it! Thanks CMS.

    Sandra McMurray Avatar
    Sandra McMurray
    4/09/2026
  • Jesse and Lauen are great. I have completed both the service and sales programs (basic and masters). The scripts are easy to follow and the team gives great feedback.

    Darlene West Avatar
    Darlene West
    3/07/2023
  • I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

    A Google User Avatar
    A Google User
    3/08/2021
  • Customer Management Systems has been great! They have taught me many great word tracks that I use everyday now. I have seen my appointment numbers increase every month since we started their training. Everybody on the phone is always super nice and professional.

    Taylor Carlson Avatar
    Taylor Carlson
    4/09/2026
  • I have personally seen an increase in my success because of Customer Management Systems. The staff are all highly professional. Their service stands above and beyond the rest. If you are not using their service you are truly missing out on your own success. I highly recommend Customer Management Systems.

    AJ Lamb Avatar
    AJ Lamb
    8/04/2020
  • I have been doing the phone training for a short time and the trainers are awesome, they explain what we will be going over and let you know what they think you need to practice on. The training is a lot of what my BDC Manager has trained me on, just the wording is a little different. I have applied the training that I am receiving to incoming calls and follow up's with other customers and I feel that it is well worth it. It is so good to know that I work for a company that wants to invest in myself to make be a better part of the team.

    Kimberly Talbert Avatar
    Kimberly Talbert
    1/10/2023
  • Powerful tools to maximize effective appointment setting skills and drive customers from the phone to the showroom!!

    Josh Breen Avatar
    Josh Breen
    8/24/2020
  • The best phone training experience ever. All of the trainers do an exceptional job guiding you to improving weekly. I'd like to specifically thank Jamie- she is phenomenal!

    Erick Matthew Avatar
    Erick Matthew
    11/11/2019
  • Based on the training I have had in just the last 5 weeks, I am seeing a huge improvement in my appointment setting. The trainers are very easy to talk to and give constructive criticism to help you grow as a sales professional. Not only are my phone calls improving, but my demeanor and mindset on the lot has improved.

    Danielle Kroeger Avatar
    Danielle Kroeger
    6/17/2019
  • This has been great training for me, my appointments have gone up. Also, I have had more clients show up on time as well. My confidence has definitely gone up on setting appointments and over coming objections on the phone. Thank you!

    Leo Lopez Avatar
    Leo Lopez
    11/07/2019

Our Phone Training Slots

For a low monthly price, phone training slots are versatile – you can train a sales rep, a service rep, your parts staff or receptionist, all by making simple substitutions effortlessly when needed. Training slots can be used for any and all of the courses that we offer.

PHONE TRAINING SLOTS

 

COST EFFECTIVE

Sell more cars with a monthly cost lower than the average gross on one vehicle.

VERSATILE

Train anyone at your dealership using our training slots – sales, service, parts and more.

TURNKEY

We’ll provide you with every piece of the phone training puzzle, while doing all of the heavy lifting.

FIX YOUR PHONES TODAY.

Take the first step to fixing your phones forever.