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Absolutely amazing, I have been using their phone training program through my place of employment and I actually look forward to doing the training every week. The women I have worked with are absolute joys and I want to be friends with every single one of them. Shoutout to Lauren, Joanna, Asia and Sierra (and another wonderful woman ho unfortunately I forgot to write down the name for). I highly recommend this to anyone in a sales position as I have seen ample improvement already and cannot wait to continue to grow.

I have been new to sales in the last 4 months and Now I feel like an expert on the phone talking to customers. I appreciate the training and I have learned a lot over the past few months. This is one of the best training classes I have ever taken and It made me more professional then ever on the phone. Thank you so much!

The phone training provided has been a great help. The role playing has prepared me for a myriad of situations. I constantly find myself subconsciously utilizing the techniques taught.

I originally completed the 16 week Incoming Sales course to help with appointment setting and getting more familiar with automotive sales calls. As of today I have also completed the 12 week Outbound Sales course to help me further my phone skills and making sure my customers are taken care of properly. The staff is top notch and always willing to help ensure you get the most out of the courses. The group calls are also helpful as they serve as live critic sessions and help you realize areas you might be missing! All around a great team, and great learning experience!

Customer Management Systems has really helped me own the phone when having conversations with customers, I feel more confidant and setting more firm appointments while gaining the trust of customers. We absolutely love Ryan and Taylor and always feel excited to get our next phone call after doing our weekly training. Great people! Great company!

Great team to work with and very friendly. Always willing to go above and beyond in helping us with any questions we may have before during or after our sessions. I've personally benefited from this training! Raises all around!!!!

CMS has a very comprehensive program for phone training. It will help every level of sales associate become more confident in speaking to customers on the phone and in person. I have been in Automobile sales for more than 23 years and I really have seen the value in this program. Thanks to all of my trainers!

Staff is always professional and very kind! Michelle is my favorite trainer, always has constructive criticism and uplifting words! Has helped me so much in my job!

In the very beginning I wasn't sure if this was for me but after several weeks of training I have changed my mind. I have to say that once you put your mind to it the program works. I enjoy working with Jamie she makes the training process easy. Thanks Jamie

CMS has been very helpful. I work at a dealership and every week I look forward to doing my phone training just because it helps me feel more confident on the phone with the customers. All the staff are amazing and very helpful as far as they critique you throughout the training by giving you advice on how you did plus what you can improve on. If you are new and work at a dealership like I do or evening have to take call or make them. This training is a game changer and is very beneficial.

I find the Incoming calls sales training to be extremely useful and relevant in my job. Every word of the script is crafted with the purpose of setting a solid appointment with a potential customer. I highly recommend this training and I look forward to starting the Outgoing Calls Sales training. Thanks so much, Brian Berlinguette

The weekly phone training sessions are well-structured and clearly focused on professional growth. The program provides a strong foundation for improving communication skills and can be a valuable asset for dealerships looking to enhance the performance of their BDC, customer care, and sales teams. Overall, it’s a useful resource for building consistency and confidence on the phones. I would recommend this program to dealerships of any size.

I’ve been in the auto sales business for 11 years and have trained with a number of companies, but CMS really stands out. The team is personable, professional, and genuinely invested in your success. They give you a solid structure to handle any type of call while keeping it natural and customer-focused, making it much easier to guide conversations toward setting appointments. Big kudos to the trainers for such a great experience!

Using this company as a training method for making sales calls has helped considerably. Some of the trainers give very honest feedback, but some almost seem like they’re afraid to offend when I call in, but it is reflected in the scores they give instead. Overall a very positive experience. I was skeptical at first but phone calls have become was easier since I started using the scripts.

I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

This program has helped my confidence tremendously with my communication skills when setting an appointment. The more you go over the material, the more efficient & secure your appointments will be! Huge shout out to DJ, Haileigh, & Lauren for all your help. They make you feel as comfortable as possible with the training. Highly recommended!!

The phone training offered for dealerships is amazing! It is very helpful in setting appointments with potential customers. I highly recommend you check them out!

Love this phone training! Helped me boost my appointments at the dealership. The trainers are very upbeat and helpful. I definitely recommend Customer Management Systems.

I wanted to express my sincere appreciation for the exceptional training Lauren provided as a Senior Phone Training Specialist. Her expertise and dedication truly deserve a 5 out of 5 star rating. Her guidance has been invaluable, and I feel confident and well-prepared book appointments thanks to her support.

I highly recommend using Customer Management Systems for your business! They allowed me to get comfortable with customer objections, setting solid appointments and the overall flow of a live call without any hiccups. The staff is absolutely amazing and give great feedback!

Absolutely great training program from these guys! The entire staff is extremely friendly and helpful! The tools that they give you and help you practice with have helped me drastically improve my phone interactions with customers, from information gathering, to objection handling and setting appointments. Thank you!

Amazing personable trainers!
I have had a fantastic training experience with this company. I especially want to give a show out to Kimberlee the trainer for her friendly and supportive manner. Very great program that genuinely cares about the growth of the trainees.

I Have Been In Phone Training with This Company for a Few Months. I Can Tell its making a Difference in the Way That I Answer/Control The Calls with My Customers. All of the Trainers have Been Great! Kim Was My Trainer today and Was Very Attentive to Help with any questions I Have.

From week 1 to Week 10 I know feel like a pro on the phone and their staff is great to work with and I am learning a life skill that I can apply to all areas to just make myself that much more effective. Highly recommend Jamie and the rest of their calling staff

Although they're training you to use a script, the operators really know how to tailor the training to fit your business needs and give substantial feedback that is not only effective, but also give good reasoning of why it works.

As someone who has a degree in Communication Studies, it's easy to see how effective the methods you learn in the training can be effective in controlling the conversation on the phone to make good use of both your time and the customer's time in getting to the point of interest and possibly closing a sale.

The trainers at Customer Management Systems have been a great help in boosting my confidence on the phone at work! I feel that the training has aided in my professionalism as a service advisor and I greatly appreciate their help and guidance! I have worked with Elise, Selena, Emily and Jessie and they have all been wonderful.

The best phone training experience ever. All of the trainers do an exceptional job guiding you to improving weekly. I'd like to specifically thank Jamie- she is phenomenal!

From Eide Subaru, ND. Thank you for helping me improve my phone skills appreciate all the help from the team. would recommend to any business!

Absolutely love this phone training. It has really helped my phone skills in a lot of ways especially overcoming objections from a customer. I have used my trainer Belle, 3 times and she has been great. She explains everything very well start to finish.

Over the course of doing this phone training I have found it most helpful with nailing down appointments for my place of employment. It has made my phone calls easier to handle and take control of the conversation. Also the girls that I have trained with have been great. They are tentative and helpful in any of my questions ot concerns. Two thumbs up!

I'm still new to sales, so I wasn't too confident in my phone skills before this training. Even though we've had only about 7 sessions or so, It's already helped me tremendously with my confidence and getting people in for appointments! They make it easy and aren't judgey at all! Defiantly recommend !

I LOVE this phone training! I was a TOTAL LOSER on the phones until I took CMS training. Not anymore 😊. It is really easy and really helped me with booking appointments! Love it! Thanks CMS.

The phone training works great! I use it often when talking on the phone and setting appointments. Everyone I have talked to are so NICE & FRIENDLY!!!

I have always had great experience with phone training and my favorite person to talk to is Jessie. All of them are very attentive and very nice on the phone explaining everything needed. I have been in the business for 15 years and still feel that there are a few things with these scripts that help me with my word track with customers. Thank you!!!

I absolutely love working with Lauren Camarillo . She is a very good trainer she is able to answer my questions and coach me in ways that make sense for me to take control of my conversation. I have been putting the scripts into use and they are working for me. I've been in the car business for 5 years and have never had any training like this before, I HIGHLY recommend it!!

I've been in sales for a little less than 5 years. From selling health products door to door, to selling insurance and retirement investments, to now..... selling cars. I've gone through many scripts, but I'll have to say these scripts are much simpler and effective than any other I've been accustomed to. As far as their company goes, CMS, it's been a pleasure to have been trained by them. Their communication and understand is on point and punctual. Their employees, Sarah and Jessie (Sorry if I misspelled the names), are nothing short of fantastic. Always calm, patient, understanding, and professional. They're always checking in multiple times during the week to remind our sales team to get our phone training done. It's never a bother, but rather a pleasure since we're always so busy, the reminder helps a lot. Nothing but good things to say. Would recommend!

This training has helped me out a lot and has helped me boost my confidence when talking to customers

They have been very professional and polite! When first being told we were going to have to go through the training I was apposed to do so, but the interaction with their team has made me enjoy the time and learn a lot! Glad to be able to go through the training process!

Extremely professional & attentive staff. They go above and beyond to get your training done as quickly and efficiently as possible. They always tell you what was done RIGHT & what areas you need to work on versus just bombarding you with information. Each role-play is followed up with questions to make sure you’re comprehending & not just listening and repeating. You don’t mind doing training when they make it fun. Keep up the great work team! What you’re doing is working for everyone! -Ryan Flanagan

I've been in the phone training program for a few months now and I feel like I'm a lot more confident on the phone now and my numbers prove that. They are extremely helpful at coaching you through different calls and scenarios! Jessie is super pleasant on the phone coaching me and I always look forward to having her as a coach.

It’s been a lot of fun really using my experience with phone training with customers. Even if you’re just starting out, you’ll catch yourself weaving in your training with everyday calls! Special thank you to Taylor Darby, whom has been an absolute gem to work with. Thank you for making my training sessions light hearted and fun!

The phone training with Ms. Haileigh Atkinson is always wonderful! She always has a great attitude, is very knowledgeable and professional. The phone training has helped me a lot when I speak on the phone with my customers, it makes me feel way more comfortable and prepared for anything that comes my way. I look forward to training with her every week!

This is the best phone training company. They are very in-depth with working through the customers objections and scheduling the appointment to get them in the showroom. I would recommend them to any dealership who is looking for phone training that is professional and it really works!!! Thank you all for helping us!

Working with CMS has greatly assisted me with my incoming phone calls. The training sessions were smooth, helpful, and knowledge filled. Amazing job from everyone I’ve worked with and I thank them greatly!

I love the training, the individuals are so nice and make it fun! Not to mention that this does help you set more appointments. Thanks for helping me become a better salesman!

Our company has been using CMS for phone training, and the experience has been absolutely incredible.

A huge shoutout to Alexis and Emily—they are both amazing, supportive, and incredibly helpful throughout the entire process. They don’t just teach; they genuinely care about helping you improve and build confidence on the phones.

The sales scripts they provide are practical and highly effective. I find myself naturally using their script structures during live customer calls, and I’ve already seen a high success rate in my conversions. If you want your team to master the art of talking to sales customers, I cannot recommend CMS enough!

Fantastic training today with Layney! The more they work with me, the better I feel I am getting! Thanks again!

Our new GM came with the idea of phone training and I honestly doubted that it would be of benefit at first. Then I actually started implementing the training on all phone ups until I got so good at it, I started getting a lot more people in over the phone which led to more sales.

I also thought that I could do the same not only in phone calls, but with Facebook Market Place texts and it also worked perfect!

Casey Johnson and Jessica Ryan to be specific are amazing!

Every week I feel myself getting more comfortable and confident on the phones. The consistent role‑plays and familiar scripts make it easy to navigate conversations, stay in control, and handle objections that used to throw me off. What used to feel challenging now feels natural, and I can hear the improvement in my tone, pacing, and confidence. This training is helping me sharpen my skills, strengthen my communication, and show up better for every customer I talk to.

This review is from a trainee point of view. I have been in sales for 3 years and the training from customer management systems is a great tool I use every day, to improve my sales and over all phone skills. Keeps me focused on the true goal of every phone call. The weekly review meetings are a great way to help me to stay sharp and to hold my self accountable.