Dealership Phone Training Institute
Service department

Service advisor phone training.

Most calls to a dealership go to fixed operations, and too many end without an appointment. We coach your advisors, one-on-one every week, to turn service calls into booked repair orders.

The problem

An advisor who diagnoses on the phone loses the appointment.

When a customer calls about a noise or a warning light, the natural reaction is to guess what’s wrong and quote a price. The customer hangs up to shop the quote, and the car never comes in. A booked appointment with a certified technician is worth far more than a guess.

What your advisors learn

  • A structure that keeps them from diagnosing over the phone.
  • How to build urgency to bring the vehicle in for a diagnostic by your certified technicians.
  • How to set a firm appointment before the call ends.
  • Professional, confident phone habits customers notice.
How it works

Coaching that fits around a busy service drive.

On demand

Advisors tap Register in our app when they have a free moment. A trainer calls back, usually within 15 minutes.

1-on-1 role-play

The trainer plays a real service customer. Each week builds on the last.

You see the progress

Weekly report cards, mystery calls and a dedicated account manager. Month-to-month, no long-term contract.

From service teams

What advisors say.

“The trainers have been a great help in boosting my confidence on the phone at work. The training has aided in my professionalism as a service advisor.”
CF
Claire FrankJuly 2026
“I have completed both the service and sales programs (basic and masters). The scripts are easy to follow and the team gives great feedback.”
DW
Darlene WestMarch 2023
Let’s talk about your store

What would more showroom opportunities mean to your month?

Talk through your training investment, staffing and goals with an account representative.

Call us directly800-987-1156

Request a call back

Tell us about your store and we’ll call you back.

Or call us now at 800-987-1156.