Dealership Phone Training Institute
Our training courses

The right training for every phone role.

Every course is included with your training slots. Not sure where to start? We’ll recommend the right course for each person.

Get a course recommendation
Core courses

Six courses. Your whole store.

Sales · Start here

Incoming Sales

The basics of moving leads from the phone to the showroom. Your salespeople build the habits that turn phone calls into floor traffic. The ideal starting point for establishing fundamentals.

Sales & BDC

Outbound Sales

Once the foundation is in place, this course adds structure and strong word tracks for outbound calls: internet leads, lease renewals, orphan owners, and event or sale follow-up. Your team masters the warm opening.

BDC phone training
Sales

Advanced Sales

The next phase of mastering the phones, with a rebuttal sheet unlike anything else in the industry. Long-distance shoppers, price shoppers, spouse objections, trade-ins, credit challenges and more.

Service

Service Calls

A structure that keeps advisors from diagnosing over the phone and builds urgency to bring the vehicle in for a diagnostic by your certified technicians.

Service advisor phone training
Parts & Body Shop

Parts / Body Shop

A script that helps your parts department secure more business over the phone and set more appointments for customers to pick up their parts.

Front desk

Receptionist

Makes sure the first voice your customers hear is pleasant and professional. We teach phone etiquette and strategies for challenging situations, for receptionists at any skill level.

Receptionist phone training
Specialty courses

Built for specific stores and customers.

Powersports

Built from the ground up for powersports dealerships and their customers. Not a car script reworked, a lasting solution made for powersports.

Powersports phone training

Credit Challenged

Capture more business from credit-challenged customers. Manage their expectations and meet their needs like never before.

Free phone review

What would more showroom opportunities mean to your month?

Find out what your callers really hear. We’ll mystery-shop your store with 3 calls, just like real customers, then walk you through the results. No cost, no obligation.

Call us directly800-987-1156
See the full programDownload our brochure

Get your free phone review

3 mystery-shop calls to your store, then a quick review of what we heard.

Or call us now at 800-987-1156.